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ADATA Launches World's Thinnest External Hard Drive

ADATA Technology today announces the launch of the DashDrive Elite HE720 external hard drive, a USB 3.0 compatible device that is the thinnest of its kind on the market.

Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9 mm thickness, the HE720 demonstrates once again the company's consistently strong ability to combine top performance with style. The brushed metal case with protective layer provides 9H scratch resistance, which prevents damage even after long-term use.

ADATA Intros Stylish Wine Bottle-Shaped USB Flash Drive – DashDrive UC500

ADATA Technology Co., Ltd. today announces the launch of the DashDrive Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design as well as striking colors, once again, demonstrating ADATA's determination and ability in bringing style and flair to the realm of digital storage.

The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching design allowing users to carry their 'memories in a bottle' with confidence and pride. The UC500 is small and is easy to carry with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 Gigabytes ensure ample storage space for treasured personal data.

ADATA Launches DashDrive HV610 USB 3.0 External Hard Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today launched the DashDrive HV610 external hard drive, which combines a unique picture puzzle design concept with a SuperSpeed USB 3.0 interface. A removable smart cover provides a convenient and novel way to store the transmission cable.

The exterior of the HV610 body comes in choice of two attractive monochrome patterns, each with interlocking shiny and matte puzzle piece lines, and a matching USB cable stored in the cool ice-blue cover, demonstrating the most eye-catching street fashion style.

ADATA Introduces XPG Gaming v2.0 Series DDR3 2400G

ADATA Technology Co., Ltd. today announced the start of shipments of the XPG Gaming v2.0 Series DDR3 2400G DRAM modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2400G modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Announces XPG SX910 Series SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the XPG SX910 solid state drive, a significant broadening of the popular and powerful XPG line of storage products. The SX910 features a 7% capacity increase over common SSDs that use a SandForce controller, delivering a powerful combination of capacity and high performance with a five-year warranty.

The XPG SX910 uses new optimized firmware to maximize utilization of the NAND Flash components, allowing for full use of the available storage capacity. This zero percent over-provisioning in the design and engineering of the SX910 is implemented with no loss to performance- Maximum 4k random read/write speeds are 50,000 and 85,000 IOPS respectively, with sequential read and write speeds reaching 550 and 530 MB/sec, respectively.

ADATA Launches Two New mSATA Solid State Drives

ADATA Technology today announces the launch of the XPG SX300 and Premier Pro SP300 mSATA solid state drives. Both products are geared towards consumers who wish to get the most out of recently released motherboards that have built-in mSATA sockets. By using an mSATA SSD as a cache drive instead of main storage, systems can reach speed boosts comparable to systems with SSDs as primary drive.

The XPG SX300 has a SATA 6 Gbit/sec interface, and is targeted towards power users who demand the utmost in speed and capacity. Read and write speeds reach an impressive 550 and 505 MB/sec respectively, with maximum 4K random write of 85,000 IOPs. With capacities of 64, 128, and 256GB in such a small form factor, the SX300 brings the full power of solid state technology to the mSATA field.

ADATA Launches Colorful Line of USB Flash Drives

ADATA Technology today announces the launch of the DashDrive UV110, a slim, compact USB 2.0 flash drive which comes in a range of four charming colors: navy blue, milk white, cotton candy pink, and caramel brown.

This colorful USB 2.0 flash drive offers simple data storage capabilities while still staying fashionable. The UV110 can match anyone's personal style, and can be stored easily in your pocket, purse, or bag thanks to its small footprint.

ADATA Launches Premier Pro SDHC & SDXC Cards Featuring UHS-I Technology

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards.

These latest additions to the company's Flash storage lineup bring breakthrough performance in speed and capacity, and are expected to strengthen the company's already formidable Premier Pro memory solutions.

Performance Advance in microSDHC Memory Cards from ADATA

ADATA Technology today announces the launch of new Premier Pro microSDHC UHS-I U1 memory cards, which thanks to their ultra-high speed transfer and the latest SD 3.0 standard support, this newest addition to the Premier Pro line offers ideal specifications for smartphone and tablet users.

Premier Pro storage products from ADATA are targeted towards professionals, as well as the most demanding end users. These new microSDHC cards follow through in the tradition of this prestigious product family, with support for the latest SD 3.0 standards. Read/write speeds for the larger capacity cards (16 and 32 gigabytes) are 45 MB/second (Read) and 40 MB/second (Write). They also offer up to 1400/150 IOPs random Read/Write speeds, ensuring high performance while running multiple applications or when working with high resolution media files.

ADATA Launches Premier Pro SDHC & SDXC Cards Featuring UHS-I Technology

ADATA Technology today announces the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards. These latest additions to the company's flash storage lineup bring improved performance in speed and capacity, and are expected to strengthen the company's already formidable Premier Pro Series memory solutions.

ADATA's new Premier Pro SDHC and SDXC cards make the most of the UHS-I specification, providing read/write speeds up to 95/45 MB per second for the 16, 32, and 64 GB capacity cards. This remarkable transfer performance is combined with data protection features required by expert users, including: X-ray proof construction, resistance to extreme temperatures, error correcting code (ECC) and write-switch protection functions.

ADATA Adds DDR3-2133X 8 GB and 16 GB Dual Channel Kits to XPG Xtreme Series

ADATA Technology Co., Ltd announced a boost to its XPG Xtreme Series DDR3 lineup with the DDR3-2133X 8 GB and 16 GB dual channel kits. This new entry to XPG Xtreme Series satisfies enthusiasts' increasingly stringent demands for high capacity and performance DRAM modules.

The new ADATA XPG Xtreme Series DDR3-2133X runs at 2133 MHz and an operating voltage of 1.65V with latency settings of 10-11-11-30, allowing for predicted bandwidth up to 34.1 GB per second.

ADATA Announces SP900 and SP800 Series SSD Availability in the US and Canada

ADATA Technology today announces the launch of a complete lineup of expanded capacity solid state drives. The new SSD range includes the Premier Pro SP900 and Premier SP800, both which use new optimized firmware to utilize greater storage capacity of the NAND Flash components.

Premier Pro SP900
Boasting impressive performance numbers, the Premier Pro SP900 also offers a competitive price advantage. Maximum sequential read and write speeds are 550/520 MB per second, with maximum random 4k write speeds of 85,000 IOPS. Capacities of 64, 128 and 256 GB make the SP900 an outstanding option for upgrading notebooks that are compatible with the SATA 6 Gb per second specification.

ADATA Brings an Additional Player to Their NBA Flash Drive Line

ADATA Technology today announced the addition of New York Knicks' Jeremy Lin to its NBA Flash Drive line. Lin will join a line-up that includes products featuring Boston Celtics' Paul Pierce, Chicago Bulls' Derrick Rose, Los Angeles' Kobe Bryant, Miami Heat's Dwyane Wade and LeBron James, New York Knicks' Amar'e Stoudemire, Oklahoma City Thunder's Kevin Durant and Orlando Magic's Dwight Howard.

Officially licensed by the National Basketball Association (NBA), these NBA flash drives are a fusion of high-adrenaline sports and technological accessories. This new model utilizes a USB 2.0 interface and has increased the capacity to 8 GB.

ADATA's DashDrive Durable HD710 is Now Available in the US and Canada

ADATA Technology, announces that the DashDrive Durable HD710 portable hard drive with an USB 3.0 interface is available in the US and Canada. The DashDrive family adds military-grade waterproof and shockproof (IPX7) protection to the company's impressive lineup of external storage device.

With the HD710 you no longer have to worry about accidental spills or drops destroying all your precious data. The housing of the HD710 is comprised of a unique silicone material making this external hard drive tough enough to handle life's daily abuses.

ADATA's XPG SX900 SSD is Now Available in the USA and Canada

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, announces the availability of the XPG SX900 Solid State Drive for the USA & Canada. With up to 512 GB of storage potential, the biggest model of this SSD line has a 7% capacity increase over common SSDs in the market that use a SandForce controller.

The XPG (Xtreme Performance Gear) family of products has been expanded to include solid state drives, and the SX900 is a perfect match for the performance requirements of this elite group. Built for enthusiasts, the SX900 utilizes a SATA III 6 Gbps connection and SandForce 2281 controller. Its maximum sequential read and write speeds are 550/530 MB per second, with maximum random 4k write speeds as high as 85,000 IOPS.

ADATA Takes the Lead with the Launch of DDR3L ECC SO-DIMM for Micro-Servers

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched a new line of DDR3L ECC SO-DIMM server memory modules, boasting low voltage, large densities, and rapid processing capability. They are designed and engineered especially for cloud computing solutions, and can greatly minimize the power consumption of a wide range of network systems.

A new kind of server is becoming increasingly needed for website hosting and mission critical applications. Micro-servers are a new type of server suited for the special workloads of data centers. Starting in the second half of 2009, many large data centers and information service suppliers have begun to use micro-servers. Micro-servers are taking an increasingly important role in small site dedicated hosting, lightweight web serving, and simple content delivery. Many semiconductor manufacturers have announced plans to enter the micro-server market, and are expected to release new low-power processors for use with high density servers.

ADATA XPG Overclocking series launch DDR3 1600 MHz CL9 8 GB memory Density

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, once again achieves a breakthrough in overclocking memory specifications with the launch of single 8GB 1600MHz CL9 and dual kit 16GB memory modules. As a market solution for 1600 MHz 8 GB low latency overclocking, the new modules support the latest quad-channel X79 platform, and meet the demands of enthusiasts for high density memory.

ADATA's Product Planning Department DRAM Project Manager Alex Wu said: "In recent years, gamers and overclockers care about more than just the pursuit of extreme performance. Energy consumption has become a major consideration when purchasing electronics." He added: "The new XPG Gaming V 2.0 1600G 8 GB single and 16GB dual kit memory modules use voltage of only 1.35V, with 9-11-9-27 timing, and are compatible with the latest X79 four-channel platform. They provide gamers with the opportunity to significantly upgrade their RAM all the way to 64 GB, in order to experience faster operation and performance of desktop computers."

ADATA Launches New Ultra-Rugged Portable Hard Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash Storage application products, today announced the introduction of the DashDrive Durable HD710 portable hard drive. The DashDrive family is the newest addition to the company's impressive lineup of storage devices, signifying mobile, rapid, and dependable data access.

The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its sporty outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black.

ADATA launches a Comprehensive Lineup of Solid State Drives with Improved Capacity

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of a complete lineup of expanded capacity solid state drives. The new SSD range includes the XPG SX900, the Premier Pro SP900, and the Premier SP800, all of which use new optimized firmware to utilize greater storage capacity of the NAND Flash components. The XPG SX900 is a groundbreaking 512 GB capacity solid state drive utilizing the SandForce 2281 controller, making it a milestone in ADATA's history of NAND Flash based products. All of the drives being launched use superior NAND Flash for improved stability and performance.

ADATA Launches Slimmer and Smaller DashDrive UV100

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today unveiled its latest slim profile USB Flash drive, the DashDrive UV100. With a length of only 41 mm and a thickness of just 5.8 mm, it enters the market as an extremely compact and economical solution to those who view data portability as a day-today necessity.

The DashDrive UV100 incorporates the capless design that has proved to be a successful hallmark of ADATA Flash drives, eliminating the risk of cap loss. An integral strap hole makes the drive easy to carry on a lanyard or keychain. In a nod to the ever-increasing design requirements of the fashion-conscious, the drive boasts a diamond-cut bevel exterior, allowing owners to express their unique personal style. However, the key feature of the product may well be its highly competitive price point, which will make the UV100 an ideal option for those who use Flash drives on a daily basis and are looking for a highly portable backup drive.

New ADATA Server DIMM Boosts Performance, Trims Energy Costs

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of new DDR3 server memory modules for cloud business solutions, which feature improved levels of energy efficiency and performance.

The most striking aspect of the new modules is their high efficiency. This results in major energy savings, leading to reduced overall power consumption for cloud businesses, and all-around lower carbon dioxide emissions. These benefits come with no sacrifice in terms of performance- the high speed operation and reduced memory-bus load of these modules leads to greatly enhanced overall system efficiency. Fully compatible with major motherboards, these server DIMM modules are a reliable solution that reduce power costs and increase environmental protection.

DRAM Prices to Rebound

Prepare for your RAM to cost you a little bit more early next year! According to the chairman and CEO Simon Chen for Taiwan-based memory module maker Adata Technology the previous cuts in DRAM production will begin to take effect in early January thus effecting the consumers bottom line. He is quoted as saying, "The rebound is mainly because cuts in DRAM output will begin to take effect, PC makers will replenish DRAM inventories and so will buyers on the spot market in January.' He also said, 'PC makers are expected to hike inventory level from two weeks to one month."

Mr. Chen went on to say, "The popularity of Ultrabook PCs will reduce demand for DRAM, but total demand for DRAM will not decrease because of large potential demand for server DRAM arising from fast growth in cloud computing-based applications. However, large demand for Ultrabook PCs will take off when prices fall to US$599 and they are equipped with Microsoft Windows 8." In tough economic times this is a bitter pill to swallow but to be expected given the laws of supply and demand.
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