For a mITX product, the ASRock X99E-ITX/AC takes up more room than expected on the shelf, which is due to the bundled goodies. I really love the front of the box as it shows the board and what features it has, but can't help but think that it could have been flashier to attract a bit more attention to its special nature.
Flipping the lid open, you'll find the included bits, along with the heatsink along one side, separated from the board itself by some protective cardboard. Pull the board out and you'll see that it comes inside an anti-static bag, along with some pink foam to protect it during transit. I miss ASRock's "normal" foam wrappings that come zip-tied to the board, but what is provided is more than enough.