The packaging for the ASUS Z97 DELUXE (NFC & WLC) definitely gets the point that things are different this time around across as even it features a new look on both its front and back.
Flip the flap on the front over to reveal a description of the Z79 DELUXE's features. A window below exposes the board itself.
After by-passing the puzzle the top creates with its handle, you can get your hands on the board itself. It comes in a thin white box you need to pull out to get to the much larger accessories container below.