The packaging of the Lian Li PC-A7010 looks just like all the other ones from the company. Both larger sides hold the identical image of the case, while both sides have a white backdrop and go into some detail on the case. You will also be able to read up on the specifications in these areas.
The case is secured with Styrofoam spacers within the package. I am a bit surprised to see this material instead of the foam spacers other companies use for large and expensive enclosures. A heavy duty plastic bag protects the PC-A7010 from scratches.
As we have come to expect from Lian Li, the extra contents within the case are complete in every aspect. You get all types of screws in seperate bags, the needed handles for hard drive installation, plastic holders for the graphic cards, a frame for the power supply and a small box to place your leftover screws in. Three different documents have also been placed within the box. Two of which are marketing material, while the black & white one is a very detailed manual with a lot of pictures.