We have seen a few examples of custom design/board partner Radeon RX 7600 graphics card models via leaks over the past two weeks - and AMD's alleged reference design has made an appearance this weekend, only fours days prior to the official product launch date (May 25). The leaked images once again come courtesy of VideoCardz - the set of two photos show a dual-fan setup on a mostly black shroud with the company's simple "Radeon" logo positioned near the top - this design seems to be missing an underlining strip of RGB (as seen on the big boy cards).

The picture of the card's flipside depicts a very plain looking backplate. The overall aesthetic is not too far removed from the existing high-end Radeon RX 7900 XT and 7900 XTX reference siblings, although this leaked entry-level offering is tiny in comparison - it is reported to be just under 21 centimeters in length (versus the 7900 XT at 27.6 cm and 7900 XTX at 28.7 cm). The RX 7600 MBA (made-by-AMD) card is said to be two slots wide.

ASUS today announced NVIDIA GeForce RTX 4060 and 4060 Ti graphics cards for the ROG Strix, TUF Gaming and ASUS Dual families, delivering the latest NVIDIA architecture and cutting-edge tech such as DLSS 3 frame generation to mainstream gamers. The RTX 4060 Ti graphics cards will be the frontrunners for this series, and they will ship with a healthy 8 GB of VRAM. At a later date, ASUS will also launch variants of the ROG Strix, TUF Gaming, Dual, and Dual White RTX 4060 Ti graphics cards equipped with an even-larger 16 GB pool of VRAM. The extra helping of memory will give gamers with a taste for cutting-edge graphics extra headroom to dial up high-resolution textures and high-end visual effects in demanding games.

The ROG Strix GeForce RTX 4060, TUF Gaming GeForce RTX 4060, ASUS Dual GeForce RTX 4060 and ASUS Dual White GeForce RTX 4060 are also coming at a later date. ASUS will share all the details on these graphics cards soon, so gamers will not have to wait long to learn more about them—or make one their own. These GeForce RTX 4060 Ti and RTX 4060-powered GPUs are designed to deliver incredible performance for mainstream gamers and creators at 1080p resolution at 100 frames per second with ray tracing and DLSS 3. The GeForce RTX 4060 product family delivers all the advancements of the NVIDIA Ada Lovelace architecture—including DLSS 3 neural rendering, third-generation ray tracing technologies at high frame rates, and an eighth-generation NVIDIA Encoder (NVENC) with AV1 encoding.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of premium gaming hardware, today launches NVIDIA GeForce RTX 4060 Ti 16 GB, GeForce RTX 4060 Ti 8 GB and GeForce RTX 4060 8 GB series graphics cards powered by NVIDIA ADA Lovelace architecture. GIGABYTE offers a wide range of graphics cards, including the AORUS and GIGABYTE series, to cater to the diverse needs of gamers. These cards are designed to meet the demands of gamers seeking the ultimate in performance and stunning aesthetics, as well as those who prioritize fundamental performance and durability. These graphics cards will enhance the gaming experience for a vast number of gamers.

The GeForce RTX 4060 family is designed to deliver incredible performance for mainstream gamers and creators at 1080p resolution at 100 frames per second with Ray Tracing and DLSS 3. The GeForce RTX 4060 product family delivers all the advancements of the NVIDIA Ada Lovelace architecture—including DLSS 3 neural rendering, third-generation ray tracing technologies at high frame rates, and an eighth generation NVIDIA Encoder (NVENC) with AV1 encoding.

NVIDIA today announced the GeForce RTX 4060 family of GPUs, with two graphics cards that deliver all the advancements of the NVIDIA Ada Lovelace architecture—including DLSS 3 neural rendering and third-generation ray tracing technologies at high frame rates—starting at just $299. The GeForce RTX 4060 Ti and GeForce RTX 4060 deliver unparalleled performance at fantastic value—bringing for the first time to the company's popular 60-class twice the horsepower of the latest gaming consoles, including ray tracing for premium image quality on top games.

"The RTX 4060 family delivers PC gamers both great value and great performance at 1080p, whether they're building a gaming battle box or an AI-assisted creation station," said Matt Wuebbling, vice president of global GeForce marketing at NVIDIA. "These GPUs deliver an incredible upgrade, starting at just $299, putting Ada Lovelace and DLSS 3 in the hands of millions more worldwide."

The NVIDIA RTX 4000 SFF Ada Generation graphics card was released to the public in late April, but very few reviews and benchmarks have emerged since then. Jisaku Hibi, a Japanese hardware site, has published an in-depth evaluation that focuses mostly on gaming performance. The RTX 4000 Ada SFF has been designed as a compact workstation graphics card, but its usage of an AD104 die makes it a sibling of NVIDIA's GeForce RTX 4070 and 4070 Ti gaming-oriented cards. Several PC hardware sites have posited that the 70 W RTX 4000 Ada SFF would "offer GeForce RTX 3070-like performance," but Jisaku Hibi's investigation points to the RTX 3060 Ti being the closest equivalent card (in terms of benchmark results).

According to the TPU GPU database: "NVIDIA has disabled some shading units on the RTX 4000 SFF Ada Generation to reach the product's target shader count. It features 6144 shading units, 192 texture mapping units, and 80 ROPs. Also included are 192 tensor cores which help improve the speed of machine learning applications. The card also has 48 ray tracing acceleration cores. NVIDIA has paired 20 GB GDDR6 memory with the RTX 4000 SFF Ada Generation, which are connected using a 160-bit memory interface. The GPU is operating at a frequency of 1290 MHz, which can be boosted up to 1565 MHz, memory is running at 1750 MHz (14 Gbps effective)." The SKU's 70 W TGP and limited memory interface are seen as the card's main weak points, resulting in average clock speeds and a maximum memory bandwidth of only 280 GB/s.

Sapphire's Radeon RX 7600 PULSE graphics card was leaked, albeit in fully boxed form, earlier this week. VideoCardz received a tip on Tuesday about a stack of products sitting in a retail store located somewhere in Asia - an insider source had taken photos of several boxes, weeks ahead of the rumored May 25 hardware launch. A brave seller on Singapore's Carousell online marketplace listed a number of Sapphire Radeon RX 7600 PULSE cards on the site, but these pages were swiftly taken down by admin. Specifications printed on outer packaging revealed that this GPU model packs 8 GB of VRAM and 32 RDNA3 CUs - indicating a full configuration of AMD's Navi 33 GPU die.

The embargo has been broken once again - earlier today VideoCardz published leaked images of the card itself (out of the box). The photos seem to be of official origin - perhaps destined for product pages on Sapphire's website(s) or online retail listings. A new PULSE custom cooling solution is on view - revealing a dual-fan and dual-slot design with a largely black cooler, accented with red markings plus a bit of white lettering. The shroud seems to lack any integrated RGB lighting zones or strips. An 8-pin power connector is present, possibly indicating that the custom card only requires 150 W (8-pin) + 75 W (PCIe) or more in operational power.

Late last week ASUS posted a cryptic announcement, as well as giveaway product questions, on its Twitter page about an upcoming product launch event (scheduled for today - May 10). Hopeful commenters were guessing that a TUF-edition RTX 4070 was incoming, or that a very premature (and potentially surprising) RTX 4060 Ti reveal was due. ASUS has in fact shown off a few new GeForce RTX 4090 custom designs, including a pair of "OG" TUF offerings: "TUF Gaming graphics cards have always been known for their rugged styling, rock solid stability, and excellent gaming performance. The TUF Gaming GeForce RTX 4090 OG and TUF Gaming GeForce RTX 4090 OG OC Edition feature three Axial-tech fans, with the center fan rotating in the opposite direction for less turbulence and fan noise. Dual ball bearing fans, military-grade capacitors, and other TUF components assembled via our Auto-Extreme manufacturing process guarantee reliability for years to come."

The two TUF OG cards look identical from the outside, but the OC edition adds some customized clock speed tunings: 2595 MHz (OC mode) / 2565 MHz (Default mode). The brand new OG models are slightly smaller than their older TUF siblings - 325.9 x 140.2 x 62.8 mm compared to 348.2 x 150 x 72.6 mm (respectively). ASUS thinks that this shrinkage in overall card dimensions will accommodate customers with tighter PC enclosure conditions: "What makes the TUF Gaming GeForce RTX 4090 OG truly stand out is its size. Its sleek 3.2 slot design allows for much better case compatibility than other RTX 4090 graphics cards. If you've been looking for a flagship GPU but couldn't find one that fits in your current build, the TUF Gaming GeForce RTX 4090 OG might be for you."

Real-time ray tracing (RT), using Microsoft DirectX ray tracing (DXR) and Vulkan Ray Tracing, adds a new level of incredible realism to games through effects like ray-traced reflections, shadows, ambient occlusion, and global illumination. Ray tracing is used in many of the latest games such as The Callisto Protocol, F1 22, Marvel's Spider-Man: Miles Morales, and Returnal to maximize graphics fidelity and deliver the ultimate visual experience.

AMD FidelityFX Super Resolution 2 (AMD FSR 2) is the cutting-edge temporal upscaling technology designed to produce incredible image quality and boost framerates in supported games. AMD Radeon RX 7900 Series graphics feature advanced AMD RDNA 3 compute units with 2nd generation ray tracing accelerators to help deliver incredible RT performance in games.

Two years and a half into its storied career, the NVIDIA GeForce RTX 3070 GPU has finally dropped below MSRP in one European territory. German customers will be stoked to jump on e-tailer CaseKing's new offer - ZOTAC's Gaming GeForce RTX 3070 Twin Edge LHR graphics card is currently available for 449 EUR (not counting additional fees), so a saving of 50 Euros from the recommended retail price (499 EUR/$499). 3DCenter seems to be the first hardware news outlet to report on an RTX 3070 GPU dropping under RRP. The RTX 3070 and 3060 Ti models have been best sellers for NVIDIA (and board partners) since late 2020, yet buyers have long complained about unreasonable asking prices, and semi-generous discounts have been very late in arriving - just in time for the succeeding model.

3DCenter has created an overview of the graphics card market in Germany and Austria, and its findings for May 2023 indicate a trend where: "GPU prices in Euros have consistently dropped by ~10% since the end of January, in single cases up to 20%." The overview places the RTX 3070 8 GB in a price bracket position between AMD's Radeon RX 6750XT 12 GB and RX 6800 16 GB (non-XT) SKUs, which brings recent marketing strategies to mind - Team Red thinks that their cards offer the buyer more VRAM for their money when cross examined with the competition.

Sparkle, a Taiwanese computer electronics maker, is again entering the GPU market after almost ten years of inactivity in the space. A while back, Sparkle was one of NVIDIA's original Add-In Board (AIB) partners and helped them launch the GeForce 7900 PCI GPU. The company continued to make NVIDIA-based GPUs until GTX 700 series in 2013. After a decade, Sparkle is back again with ambitions to be Intel's AIB partner and announced not one but three graphics cards to start. Called A750 Titan, A750 Orc, and A380 Elf, these cards feature triple-fan, dual-fan, and single-fan coolers, respectively.

The first in line is the Sparkle A750 Titan, a triple-fan, 2.5-slot design based on Intel Arc A750 GPU. Featuring 8 GB of GDDR6 VRAM, this top-end A750 SKU is clocked at 2300 MHz, up from the factory's 2050 MHz frequency. Titan's smaller brother is Sparkle A750 Orc, a dual-fan, "2.2"-slot (we assume smaller than two and a half and bigger than two slots) GPU with the same A750 GPU; however, it clocked slightly lower at 2200 MHz. Both models feature single HDMI 2.0 and 3x DisplayPort 2.0 output ports and require two 8-pin PCI power connectors. Lastly, we have the Sparkle A380 Elf, a half-length, ITX-sized GPU that fits in two slots and has a single-fan cooler. It is based on Intel Arc A380 and has identical specifications without factory overclocks applied. Pricing and availability are currently unknown.

NVIDIA has begun selling its compact RTX 4000 Ada Lovelace graphics card, offering GeForce RTX 3070-like performance at a mere 70 W power consumption, allowing it to fit in almost all desktop PCs. The low-profile, dual-slot board is priced higher than the RTX 4080 as it targets professional users, but it can still be used in a regular gaming computer. PNY's RTX 4000 Ada generation graphics card is the first to reach consumer shelves, currently available for $1,444 at ShopBLT, a retailer known for obtaining hardware before its competitors. The card comes with four Mini-DisplayPort connectors, so an additional mDP-DP or mDP-HDMI adapter must be factored into the cost.

The NVIDIA RTX 4000 SFF Ada generation board features an AD104 GPU with 6,144 CUDA cores, 20 GB of GDDR6 ECC memory, and a 160-bit interface. With a fixed boost frequency floating around 1560 MHz to reduce overall board power consumption, the GPU is rated for just 70 Watts of power. To emphasize the efficiency, this card requires no external PCIe power connector, as all the juice is fed through the PCIe slot. The GA104 graphics processor in this configuration delivers a peak FP32 performance of 19.2 TFLOPS, comparable to the GeForce RTX 3070. The 20 GB of memory makes the card more valuable for professionals and AI researchers needing compact solutions. Although the card's performance is overshadowed by the recently launched GeForce RTX 4070, the RTX 4000 SFF Ada's professional drivers, support for professional software ISVs, and additional features make it a strong contender in the semi-professional market. Availability and pricing are expected to improve in the coming weeks as the card becomes more widely accessible.More images, along with specification table, follow.

Resident TechPowerUp hardware database overseer T4C Fantasy has divulged some early information about a custom version of the NVIDIA GeForce RTX 4060 Ti GPU card - Colorful's catchily named iGame RTX 4060 Ti Ultra White OC model has been added to the TPU GPU database, and T4C Fantasy has revealed a couple of tidbits on Twitter. The GPU has been tuned to have a maximum boost clock of 2580 MHz, jumping from a base clock of 2310 MHz. According to past leaks the reference version of the GeForce RTX 4060 Ti has a default boost clock of 2535 MHz, so Colorful's engineers have managed to add another 45 MHz on top of that with their custom iteration - so roughly 2% more than the reference default.

T4C Fantasy also confirmed that the Colorful iGame RTX 4060 Ti Ultra W OC will be appointed with 8 GB of VRAM, which also matches the reference model's rumored memory spec. T4C Fantasy points out that brands have the option to produce RTX 4060 Ti cards with a larger pool of attached video memory, but launch models will likely stick with the standard allotment of 8 GB of VRAM. The RTX 4060 Ti is listed as being based on the Ada Lovelace GPU architecture (GPU variant AD106-350-A1), and T4C Fantasy expects that Team Green will stick with a 5 nm process size - contrary to reports of a transition to manufacturing on 4 nm (chez TSMC foundries).

Graphics cards are most famously used for gaming, but gamers are far from the only folks who eagerly anticipate each new generation of GPUs. The highly specialized hardware in graphics cards offers potent parallel processing power, and professionals put it to work in fields like artificial intelligence, finance, game development, manufacturing, and robotics. While creators in these fields often use the same hardware as gamers, the needs of these two groups of users aren't identical.

To give these professionals options better suited for their lines of work, we're excited to announce the very first ProArt graphics cards: the ProArt GeForce RTX 4080 and ProArt GeForce RTX 4070 Ti. Tuned for quiet operation, styled for professional contexts, and slimmed down for wide chassis compatibility, these graphics cards are built from the ground up to serve the needs of creators.

AMD unveils the most powerful AMD Radeon Pro graphics cards, Offering unique features and leadership performance to tackle heavy to Extreme Professional Workloads - AMD today announced the AMD Radeon PRO W7000 Series graphics, its most-powerful workstation graphics cards to date. The AMD Radeon PRO W7900 and AMD Radeon PRO W7800 graphics cards are built on groundbreaking AMD RDNA 3 architecture, delivering significantly higher performance than the previous generation and exceptional performance-per-dollar compared to the competitive offering. The new graphics cards are designed for professionals to create and work with high-polygon count models seamlessly, deliver incredible image fidelity and color accuracy, and run graphics and compute-based applications concurrently without disruption to workflows.

AMD Radeon PRO W7000 Series graphics cards feature the world's first workstation GPU architecture based on AMD's advanced chiplet design, providing real-world multi-tasking performance and incredible power efficiency. The new graphics cards are also the first professional workstation GPUs to offer the new AMD Radiance Display Engine featuring DisplayPort 2.1 that delivers a superior visual experience, higher resolutions and more available colors than ever before.

PNY announced today the expansion of its revolutionary NVIDIA GeForce RTX 40 Series PNY and XLR8 Gaming family of GPUs with the addition of the new GeForce RTX 4070 12 GB VERTO graphics cards. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

PNY GeForce RTX 4070
PNY GeForce RTX 4070 is the 4th addition to PNY's 40 Series GPUs and will be available in three different configurations: XLR8 Gaming EPIC-X RGB Overclocked Triple Fan, XLR8 Gaming EPIC-X RGB Triple Fan and PNY VERTO Dual Fan edition. PNY RTX 4070 GPUs feature 12 GB of super-fast GDDR6X on-board memory powered by the ultra-efficient NVIDIA Ada Lovelace architecture and the 3rd generation of RTX, delivering the speed needed to rip through the most demanding games and effortlessly create content.

According to the latest leak, it appears that AMD will soon launch its Navi 31-based Pro W7900 workstation graphics card. Currently, AMD's workstation graphics card lineup is limited to RDNA 2-based Radeon Pro W6000 series, with Radeon Pro W6800 as the flagship. AMD also has the Radeon Pro W6900X, but this was limited to Apple's systems. Now, it appears that AMD is preparing to launch RDNA 3-based Radeon Pro W7000 series, as the Radeon Pro W7900 was spotted in PugetBench database.

The Radeon Pro W7900 managed to score 135.3 in GPU score, putting it in line with the Radeon Pro W6900X in the same benchmark, which scored around 138. Of course, bear in mind that one was running on Mac Pro, while other was running on Windows 11 OS, so we'll wait to see the official specifications and reviews to get some better idea regarding the actual performance.

Intel has awarded TSMC with some big contracts for future manufacturing of next generation GPUs, according to Taiwan's Commercial Times. As previously covered on TPU, the second generation Battlemage graphics processing units will get fabricated via a 4 nm process. According to insider sources at both partnering companies, Intel is eyeing a release date in the second half of 2024 for this Xe2-based architecture. The same sources pointed to the third generation Celestial graphics processing units being ready in time for a second half of 2026 launch window. Arc Celestial, which is based on the Xe3 architecture, is set for manufacture in the coming years courtesy of TSMC's N3X (3 nm) process node.

One of the sources claim that Intel is quietly confident about its future prospects in the GPU sector, despite mixed critical and commercial reactions to the first generation line-up of Arc Alchemist discrete graphics cards. The company is said to be anticipating great demand for more potent versions of its graphics products in the future, and internal restructuring efforts have not dulled the will of a core team of engineers. The restructuring process resulted in the original AXG graphics division being divided into two sub-groups - CCG and DCAI. The pioneer of the entire endeavor, Raja Koduri, departed Intel midway through last month, to pursue new opportunities with an AI-focused startup.

TUL Corporation, a leading and innovative manufacturer of AMD graphic cards since 1997, presents today Devil Skins - Swappable backplates for the latest AMD RX7900 Red Devil series. Devil Skins bring endless design possibilities with truly unique, easily swappable backplates that unlock imagination to match gamers' design preferences.

Every gamer is different and PowerColor wants to empower every gamer to pursue and celebrate their own identities. Red Devil RX7900 series owners will be able to easily change their graphics card backplate design with Devil Skins; it's as easy as placing the Devil Skin onto their existing backplates using conveniently placed magnets - it's that simple and will hold the Devil Skin securely in place.

A combination of the Diablo IV Closed Beta and NVIDIA RTX 3080 Ti graphics card is proving lethal for the latter - community feedback has alerted Blizzard to take action, and they will be investigating the issue in the coming days, with assistance from NVIDIA. It is speculated that the game is exposing underlying hardware faults within an affected card, but it is odd that a specific model is generating the largest number of issues. Unlucky 3080 Ti owners participating in the closed beta are said to be experiencing unpleasant or inconsistent in-game performance at best, and BSODs followed by non-functional GPUs at worst.

A Blizzard forumite, ForANge, chimed in with their experience: "My graphics card also burned out. While playing, the fans of my Gigabyte GeForce RTX 3080 Ti suddenly started running at maximum speed. At the same time, the signal from the monitor disappeared. After turning off the power and trying to turn it back on, I couldn't get it to work anymore. The card is just under a year old. It happened during a cutscene with flowers when they showed a snowy landscape."

ORIGIN PC, a leader in custom high-performance systems, today launched their latest 40 Series Laptops. On the gaming side, the EON16-S and EON17-X push laptop gaming to new heights. For creators and professionals, the NS-16 and NS-17 offer desktop-like performance on a workstation they can bring anywhere. Featuring the new NVIDIA GeForce RTX 40 Series mobile graphics cards, users can experience firsthand what the next generation of technology holds through a customizable ORIGIN PC.

Meet the future of portable performance with the EON17-X and and NS-17, ORIGIN PC's strongest laptops ever designed. Compared to its predecessor, the new EON17-X is 13% lighter and 42% thinner. In spite of its thin 0.98 inch form factor, expect nothing less than record-breaking strength from the upgraded system. Truly the pinnacle of gaming speed and power, it can be customized with up to the flagship NVIDIA GeForce RTX 4090 graphics card as well as a powerful Intel Core i9-13900HX processor. Both laptops offer a 17.3" display with the options to choose from either a 240 Hz QHD display or 144 Hz UHD display, based on personal preference and needs.

As the leading brand in the enthusiastic graphics market, Gainward proudly presents the brand new GeForce RTX 4080 and GeForce RTX 4070 Ti Panther Series video cards, powered by NVIDIA's Ada Lovelace GPU architecture. The new Panther Series is born in the Gainward graphics card lineup for performance-oriented consumers who favor the aesthetic of utter darkness and the perfection of simplicity. Shunning all the bells and whistles, the Gainward GeForce RTX 40 Panther presents itself in a sleek black finish with simple line patterns that add a touch of dynamics in the darkness. The minimalist design allows it to seamlessly blend into any builds.

Underneath the Panther's stealthy exterior lies the latest graphics technology and extraordinary thermal solution. The model leverages the Cyclone Fan for optimal aerodynamic performance. The Wing Tip on fantail collects maximized airflow into the thermal module. The sharp claw marks on the Cyclone Fan Blades lead the air to the heat sink steadily. With the support of Ultra-Dense Protection Plate and Metal Backplate with cut-out areas, the GeForce RTX 40 Panther offers exceptional cooling and improved stability.

NVIDIA looks to be bundling Redfall with its RTX 40-series GPUs in the near future. It seems that UK hardware retailer Punch Technology was premature with its uploading of promotional material regarding the upcoming offer, and VideoCardz was quick to report on this leak. An exact start date for the promotion was not revealed, but the qualifying graphic card model products include desktop versions of RTX 4090, 4080 and 4070 Ti. Laptops equipped with mobile RTX 4090 or RTX 4080 GPUs will also qualify for the Redfall promotion.

The limited time promotion will offer up a bundled copy of the Arkane Austin-developed Redfall Bite Back Edition, which represents the most expensive ($99.99 or £83.99) and content complete launch version of the Bethesda-published title. Redfall is due to be released on May 2 of this year, for PC and Xbox Series S|X with online cross-play enabled between platforms

A curious OEM-only AMD Radeon RX 6300 desktop graphics card surfaced on Chinese peer-to-peer marketplaces. The card is a true single-slot, half-height (low-profile) graphics card, with an active fan-heatsink based cooling; and two display outputs—a pair of HDMI 2.1 ports. The card draws all its power from the PCIe slot, and features a PCI-Express 4.0 x4 host interface. The RX 6300 is based on the same 6 nm "Navi 24" silicon as the RX 6400 and RX 6500 XT, although it is rumored to be heavily cut down. The mobile RX 6300M has 768 out of 1,024 stream processors enabled, so one can expect a similar cut-down for the RX 6300. Perhaps the most interesting piece of specifications is the memory—2 GB GDDR6. It's possible that the card has a puny 32-bit memory interface, half that of the 64-bit interface the "Navi 24" is capable of. The person selling it has it listed at just ¥399 RMB (around $60).

Mindfactory.de is hardly the largest tech retailer out there, but it's renowned for putting out its sales figures in public that provide sharp market insights. The latest of these concerns graphics card average selling price (ASP). The store notes that graphics card ASPs have doubled in a span of just 3 years, which marks an unnatural deviation from inflation, and cannot adequately be explained by rising chip costs due to Moore's Law either buckling or losing relevance. While Intel is a firm believer in Moore's Law, and to a smaller extent so is AMD (which disaggregated its CPUs and GPUs to continue shipping cutting-edge products at lower costs); NVIDIA considers Moore's Law dead, and thinks it needs to keep bigger and bigger GPUs to offer generational performance uplifts.

The store notes that as on February 2020, the AMD Radeon graphics card ASP stood at 295.25€, with the store having made 442,870€ in sales. For NVIDIA GeForce graphics cards, the ASP figure stood at 426.59€, and total sales at 855,305€. As of Feb 2020, AMD lacked high-end products (this was before the RDNA2 comeback), and so the NVIDIA ASP is higher. Fast forward to February 2023, and we see a doubling in the ASPs. For AMD Radeon graphics cards, this stands at 600.03€, with €1.02 million in sales; and for NVIDIA GeForce, the ASP is at 825.20€, with €1.84 million in sales.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of premium gaming hardware, today launches the GeForce RTX 4090 AERO OC 24G graphics card powered by NVIDIA ADA Lovelace architecture. The AERO OC graphics card is designed for creators and consumers who prefer a silver-white design aesthetic. To fully unleash the unparalleled performance of GeForce RTX 4090, GIGABYTE equipped the graphics card with amped-up designs and improved features, giving content creators and consumers more of everything. In addition, unlike gaming graphics cards that emphasize on a dark black appearance, the simple silver-white design of AERO OC is favored by many consumers.

The GeForce RTX 4090 AERO OC 24G graphics card uses the WINDFORCE cooling system. It features three unique blade fans, alternate spinning, a large vapor chamber with direct touch to the GPU, composite copper heat pipes, 3D active fans, and screen cooling to maximize the heat dissipation. The WINDFORCE fans utilize graphene nano lubricant, which extends fan's life by 2.1 times, delivering nearly the lifespan of the double ball bearing technology while providing quiet operation. Furthermore, the Dual BIOS design provides a silent mode allowing creators to work in a quieter environment. This silent mode offers a lower noise levels without compromising performance.