AMD Radeon RX 7800 XT Pricing Slides to Below its $500 MSRP, RX 7700 XT Below $440

[btarunr]

With the introduction of the new GeForce RTX 4070 SUPER at $599, prices of the regular GeForce RTX 4070 are on a downward trend, below even its $549 NVIDIA MSRP, and can be frequently found for as low as $534. This is applying pressure on the AMD Radeon RX 7800 XT, which had originally debuted at $499, with custom design cards originally retailing for upward of $530. The availability of RTX 4070 around that price range has pushed some of these custom RX 7800 XT to below the $500, or down to the AMD MSRP of $499. One such example is the Gigabyte RX 7800 XT Gaming OC, which can be had bang on the AMD MSRP.

This has also had a cascading effect on the pricing of the Radeon RX 7700 XT, with custom design cards frequently trending below the company's $450 MSRP for this SKU. Gigabyte's RX 7700 XT Gaming OC is listed on Newegg for $439, while several other custom designs, such as the Sapphire Pulse, ASRock Challenger, and PowerColor Fighter are listed on the $449 MSRP—they were originally selling for around $470. Both the RX 7800 XT and RX 7700 XT are recommended by AMD for 1440p maxed out AAA gaming, and compete directly with the RTX 4070 series. The RX 7800 XT beats the RTX 4070, while the RX 7700 XT isn't too far behind it, while being significantly ahead of the RTX 4060 Ti 16 GB in performance.



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[Lionheart]

It's a good start but they need to lower it a bit more, the RX 7700 XT needs to be around the $400 mark while the RX 7800 XT should hover around the $450 - $460 range.

 

[DeathtoGnomes]

the new prices are into the 4060 ti range, so wonder if its safe to expect lowered prices from Nv.

 

[konga]

That 7700 XT model has been $439.99 since last October.

 

[ecomorph]

That 7700 XT model has been $739.99 since last October.

Is that Canadian? MSRP is 449 USD

 

[Vayra86]

Inb4 the posts saying 7800XT needs to drop to 350 before they buy

 

[konga]

Is that Canadian? MSRP is 449 USD

Just a typo, sorry.

 

[3valatzy]

Inb4 the posts saying 7800XT needs to drop to 350 before they buy

Correct. AMD needs to apologize publicly for this whole generation which makes little to no sense whatsoever.

RX 7900 XTX should have been RX 7800 XT for 650$.
RX 7900 XT should have been RX 7700 XT for 500$.
RX 7900 GRE should have been RX 7600 XT for 350$.
RX 7800 XT should also have been RX 7600 XT for 350$.
RX 7700 XT should have been RX 7600 for 279$.
RX 7600 XT should have been RX 7500 XT for 199$.
RX 7600 should have been RX 7400 XT for 129$.

 

[Deleted member 237813]

its been below msrp for ages here. 518€ is cheapest 549€ is msrp.

 

[RGAFL]

Correct. AMD needs to apologize publicly for this whole generation which makes little to no sense whatsoever.

RX 7900 XTX should have been RX 7800 XT for 650$.
RX 7900 XT should have been RX 7700 XT for 500$.
RX 7900 GRE should have been RX 7600 XT for 350$.
RX 7800 XT should also have been RX 7600 XT for 350$.
RX 7700 XT should have been RX 7600 for 279$.
RX 7600 XT should have been RX 7500 XT for 199$.
RX 7600 should have been RX 7400 XT for 129$.

For what is released at the moment AMD are priced correctly. You can only price against your competition. If you are defending a near doubling in price for a tier of graphics card (4080 says hi!) while also dropping the actual die down a tier in some cases then I don't know what to say. The only company you can blame for the prices the way they are today is Nvidia and in a way i'm not blaming them, they saw what people were willing to pay and priced accordingly (covid prices). Afraid to say that the days of bargain near flagships and flagships are over.

 

[3valatzy]

For what is released at the moment AMD are priced correctly. You can only price against your competition. If you are defending a near doubling in price for a tier of graphics card (4080 says hi!) while also dropping the actual die down a tier in some cases then I don't know what to say. The only company you can blame for the prices the way they are today is Nvidia and in a way i'm not blaming them, they saw what people were willing to pay and priced accordingly (covid prices). Afraid to say that the days of bargain near flagships and flagships are over.

How come that Nvidia outsold AMD 9:1 with the recent RTX 4070 Super launch against the weaker, cheaper RX 7600 XT?
AMD is anything but positioning its products correctly. AMD are scalpers, heavily overcharging.

 

[Deleted member 237813]

So yes the 7900xt=7800xt in reality BUT its prices are almost in an ok spot especially if you count the last few years.

But nvidia does this since the 600 series yet no one cares.

4070= 4060ti at best. and so on.

the 4090 is so much cut down it would barely made it a 80ti if we are honest.

But in the end names dont matter, price to performance matters.

AMD are scalpers, heavily overcharging.

Funniest thing today. nvidia bumped the price of the 80 tier almost 2x over the 3080 but amd are the scalpers? Yea. Amd offers at least not that much of a cut down or 900€ card for a ridiculous 256 bit bus.

Whatever amd does nvidia does much much worse. sure they try it too, who wouldn’t. money is the only thing that matters.

 

[RGAFL]

How come that Nvidia outsold AMD 9:1 with the recent RTX 4070 Super launch against the weaker, cheaper RX 7600 XT?
AMD is anything but positioning its products correctly. AMD are scalpers, heavily overcharging.

You do know you have totally contradicted what you have said.

It is weaker and cheaper, totally different segments. 7800XT and GRE are it's segment roughly.

 

[Vayra86]

Correct. AMD needs to apologize publicly for this whole generation which makes little to no sense whatsoever.

RX 7900 XTX should have been RX 7800 XT for 650$.
RX 7900 XT should have been RX 7700 XT for 500$.
RX 7900 GRE should have been RX 7600 XT for 350$.
RX 7800 XT should also have been RX 7600 XT for 350$.
RX 7700 XT should have been RX 7600 for 279$.
RX 7600 XT should have been RX 7500 XT for 199$.
RX 7600 should have been RX 7400 XT for 129$.

When its 350 we'll have a new post saying it should be 300,-

But really, at 500,- this card is already positioned fine. That's some serious perf for 500 right there.

 

[RGAFL]

That's the thing I don't like. You have Nvidia users targeting AMD to lower prices to get Nvidia to lower theirs when it's Nvidia that sets the pricing. I have no dog in this fight, I own both. But let's be realistic here, you want lower prices, get Nvidia to lower theirs then AMD will price accordingly. That is how competition works and has done historically. When the 4080 Super releases later this week I can see AMD price drops happening but again, they will only be relative to the price Nvidia have set.

 

[3valatzy]

When its 350 we'll have a new post saying it should be 300,-

But really, at 500,- this card is already positioned fine. That's some serious perf for 500 right there.

I don't think the customers are that greedy. We will appreciate when there is a reason to. When we get scalped, we whine.

That's the thing I don't like. You have Nvidia users targeting AMD to lower prices to get Nvidia to lower theirs when it's Nvidia that sets the pricing. I have no dog in this fight, I own both. But let's be realistic here, you want lower prices, get Nvidia to lower theirs then AMD will price accordingly. That is how competition works and has done historically. When the 4080 Super releases later this week I can see AMD price drops happening but again, they will only be relative to the price Nvidia have set.

It didn't work like that. Remember years ago when AMD didn't look at Nvidia's prices but put its products independently.
Prime example is Radeon HD 4870 vs GTX 280.

It is weaker and cheaper, totally different segments.

Different segments, the cheaper products have larger market share. Of course, if you don't turn the pyramid of sales upside down as is in some rich western countries markets.

 

[GhostRyder]

How come that Nvidia outsold AMD 9:1 with the recent RTX 4070 Super launch against the weaker, cheaper RX 7600 XT?
AMD is anything but positioning its products correctly. AMD are scalpers, heavily overcharging.

No, Nvidia products generally sell better strictly because there is more brand recognition in the gaming space from the community due to the more known gamers promoting it. Also they have held the highest position on the GPU more often than naught in the last decade. Their naming convention did suck this generation with having the 7900 XTX and XT instead of 7900 XT and 7900. However, the 7900 XTX does roughly match the RTX 4080 ti in pure gaming performance while costing less already and you could argue that down each segment. They have to make money too and while it would be nice if they priced their products even lower, they already have in many of the categories compared to Nvidia.

You want cheaper prices, then start buying their products when it makes sense (IE 7900 XTX being cheaper while matching 4080ti or similar).

I am glad they are reducing prices finally, some of those price drops were needed on the lower end segment.

 

[RGAFL]

It didn't work like that. Remember years ago when AMD didn't look at Nvidia's prices but put its products independently.
Prime example is Radeon HD 4870 vs GTX 280.

The difference being that there was not the huge performance differences there are today. The 4870 vs 280 was a good battle, the 4870 edging it and being priced just slightly higher but it was just raster performance back then. AMD price accordingly now due to lower RT performance where Nvidia is better. Like I said before, I own both a 7900XTX and 4090 in two PC's. I play COD online. Should I have paid 4090 prices for the XTX because it has better FPS in that game. But I also like Cyberpunk, Ratchet and Alan Wake so then the 4090 comes into play. AMD cards hold their own in their price brackets and Nvidia, justifiably for the 4090, price it as it is a class above. The 7900XTX and 4090 are priced about right I think.

Even if you don't like AMD, be thankful they are there. They are keeping Nvidia at least slightly honest at the moment. I still have not forgot the 4070 they tried to pass as a 4080. They nearly got away with it too.

 

[Chrispy_]

Correct. AMD needs to apologize publicly for this whole generation which makes little to no sense whatsoever.

RX 7900 XTX should have been RX 7800 XT for 650$.
RX 7900 XT should have been RX 7700 XT for 500$.
RX 7900 GRE should have been RX 7600 XT for 350$.
RX 7800 XT should also have been RX 7600 XT for 350$.
RX 7700 XT should have been RX 7600 for 279$.
RX 7600 XT should have been RX 7500 XT for 199$.
RX 7600 should have been RX 7400 XT for 129$.

Haha very funny!
Oh god you're not being sarcastic are you - You actually think we're still living in 2014...

 

[Minus Infinity]

Still way too dear. Since these are really 7700XT and 7600XT parts with BS names, they need to drop to $449 and $389 respectively, just like 4070 Super (aka real 4060 Ti) should be $479.

 

[Chrispy_]

I don't think the customers are that greedy. We will appreciate when there is a reason to. When we get scalped, we whine.

There's no scalping here, it's just that the world has changed. Since 2016 when the last generation of "well-priced" Nvidia GPUS (10-series) existed there have been a bunch of things that happened to the "$350" card.

• Inflation has increased prices by 27% in the last 8 years.
• We've had the ETH mining boom disrupt pricing in favour of GPU manufacturers, the same is now happening for AI.
• We've had a pandemic cause a massive shift in the market demand for GPUs because dramatically more people are gaming and working at home with them than pre-pandemic.
• We've had a change in the cost of labour in Taiwan and China from government labour laws. Exploiting people for profit isn't happening so badly now - which ends up adding cost.
• There are ongoing economic sanctions on exports driving up the cost of components sourced from all over China
• The cost of shipping containers to distribute GPUs globally has increased by 26% above inflation, for a cumulative increase of 60% higher shipping costs.

Each of those six bullet points accounts for a non-trivial reason for GPU cost increases. The first bullet point (inflation) alone means that a $379 GTX 1070 in 2016 would cost $479 today. It's honestly incredible what you can build for $1000 these days, not just in terms of technological progress and the expectations of how a game should look and run, but also because today's $1000 budget is equivalent to a $785 budget from 2016 when you account for just the inflation alone. We were getting 1080p60, PS3-quality DX9 graphics back then for $1000, which is more like $1270 in today's money. Today we're getting 1080p144 or 1440p60 PS5-quality graphics for $1000, effectively only $785 in 2016's money. The games have become more demanding, the resolution and refresh rates have increased, the expectations are higher, and yet the budget is smaller.

The only reason it sucks is because global inflation and cost increases are outpacing global worker wages, which isn't a GPU-market only problem, it's called "the cost of living crisis" and it's on every news outlet in every country on earth, as it has been for at least a couple of years now.

 

[The Shield]

Still too expensive.

 

[Octavean]

The RX 7700 XT release price was too expensive from the start.

I thought that the RX 7800 XT was decently priced upon released so I bought one. However, it’s an ASRock RX 7800 XT Phantom Gaming, which, IMO was slightly overpriced given that it was priced a little higher than MSRP,….

 

[Keullo-e]

Needs to drop to the 500EUR range and I'll get one.

 

[TechnoLadz]

Correct. AMD needs to apologize publicly for this whole generation which makes little to no sense whatsoever.

RX 7900 XTX should have been RX 7800 XT for 650$.
RX 7900 XT should have been RX 7700 XT for 500$.
RX 7900 GRE should have been RX 7600 XT for 350$.
RX 7800 XT should also have been RX 7600 XT for 350$.
RX 7700 XT should have been RX 7600 for 279$.
RX 7600 XT should have been RX 7500 XT for 199$.
RX 7600 should have been RX 7400 XT for 129$.

And people were saying I was mad for wanting the 7900 XTX to be $800, and the 7900 XT to be $650...

The naming scheme doesn't matter. You can already see this in the 7800 XT sales where they are outselling the 4070 class. They could've easily named the current 7800 XT, the 7700 XT, and the current 7700 XT, the 7700; and it would've had minimal impact on sales. They would've been similarly priced to their last gen equivalents (6700 XT was $479, 6700, was roughly $399).

Also; the 7900 GRE outperforms the 4070 Ti; and comes close to the 4070 Ti Super in some circumstances. In what Universe would AMD price it at half the price of their competitor.

At most; I would've seen:

7900 XTX @ $800
7900 XT @ $680
7900 GRE @ $550 (Already below that in Europe when you account for tax)
7800 XT @ $470
7700 XT @ $400
7600 XT @ $300
7600 @ $230

And even then, that would've been optimistic