Well, this type of thing is springing up much more now. I don't own any console, but I will use this as an example.
For example, games like Assassin's Creed 2, Resident Evil 5, Halo: Wars...etc all were released with content on the disc, but were either released as Day 1 DLC or later on as DLC. RE5 is a perfect example of this, where you had to pay in order to unlock the MP feature of the game. Complete nonsense.
I don't want to turn this into a pc > console discussion. But if you look at the current state of how money flows when it comes to consoles, it's pretty amazing and idiotic. Xbox-Live is 50-60 euros? Not to mention you have to pay if you want to get your gamertag changed, pay for stupid gamer pics, avatar items/clothes, backgrounds/themes. Same goes with the PSN.
People have shown that they're willing to pay for idiotic things, which now has a ripple effect. Making game developers trying to con consumers.
Then again, someone can easily say "well, don't by their sh*t".