Well I tried again, with a 120mm case fan right over the area you specified. Furmark lasted quite well for about 5 minutes, much longer than before, and then crashed as before. So I think you've hit the jackpot as to what the problem is. Obviously with a higher CFM fan, I could probably have complete stability in Furmark, but then noise would become a factor.
One of the reasons I've gone to aftermarket cooling is to decrease noise, by using quieter 120mm fans. Adding more fans or higher CFM ones just defeats the purpose, only to gain in running 1 or 2 extreme load 3D programs, with stability. So for now I'm just going to stick with one 120mm cooling fan, centered closer to the VRM sensor area, for improved stability.
For me, stress testing with Rthdribl, is fairly good at representing usual temps and GPU load during 3D games, and runs just fine, with no stability problems. So as before, I'll just have to bury this little Furmark problem in the back of my paranoid mind.
All in all, great job though Dnottis. It's nice to have such thorough and improvisational posters around to really take the time to figure out these nagging little problems.