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How Times Change: 'EA Didn't Give a S--t About FIFA' 20 Years Ago

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Today, EA Sports' FIFA series is critically acclaimed and globally dominant. Internally, football means football, not American football as played in Madden. Twenty years ago, though, the publisher wanted nothing to do with it, according to this retrospective by MCV.

"EA didn't give a shit about FIFA," says the person who was EA's European marketing boss at the time. But persistence, and some market research that showed high demand for football among European gamers, got FIFA the greenlight. It still went through a seat-of-the-pants debut, from the development of its prototype in the U.K. to the production of the first edition, by a team of 10, at EA Canada (which develops the game to this day.)

EA's attitudes about the game at the time were shaped by the American market, which 20 years ago was nothing like it is today. Yes, the United States would host the 1994 World Cup, but high-level professional soccer was nonexistent in North America. (Major League Soccer opened play in 1996). Likewise, there was no Internet to help cultivate or serve American interest in European domestic leagues. And forget TV deals, where this year, NBC Sports outbid Fox and ESPN, to the tune of $250 million, for the rights to carry the Premier League.

"They didn't think we were going to sell a single copy of this," Marc Aubanel, the assistant producer of FIFA International Soccer, told MCV. "They thought it would be a complete disaster."



Full article here (Kotaku).
 
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Something wrong with article , USA had professianal footbal league at 70s , they had PELE and other famous europen players .Im not an expert about usa league ( and between 1994 and 70s ) but profesinals played at usa . If you know who is the Pele you know this , iirc Cosmos was the name of the team Pele played :toast:

EA's attitudes about the game at the time were shaped by the American market, which 20 years ago was nothing like it is today. Yes, the United States would host the 1994 World Cup, but high-level professional soccer was nonexistent in North America. (Major League Soccer opened play in 1996).
 
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Something wrong with article , USA had professianal footbal league at 70s , they had PELE and other famous europen players .Im not an expert about usa league ( and between 1994 and 70s ) but profesinals played at usa . If you know who is the Pele you know this , iirc Cosmos was the name of the team Pele played :toast:

The NY Cosmos and the league it played in ceased to exist by 1984/85.
 
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