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Microsoft adds 'behavioral targeting' to their advertising campaign

Discussion in 'News' started by zekrahminator, Dec 31, 2006.

  1. zekrahminator

    zekrahminator McLovin

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    Microsoft has recently been competing with search giants such as Google for advertising money. And so, like what Google does in Gmail accounts, Microsoft is adding 'behavioral targeting', or personalized ads, to it's advertising campaign. What that means is that Microsoft will report their users' search habits, sorted by demographics, to advertisers. The advertisers can then use this data to create advertisements based on what the demographics search for. Search engines such as Google and Yahoo also use personalized advertising.

    Source: Mercury News
  2. Namslas90 New Member

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    Greeeaaat, more sypware. Just what we need!
  3. Steevo

    Steevo

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    Don't share cookies.


    Simple.
    10 Million points folded for TPU
  4. Steevo

    Steevo

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    +1 Or we should all create bots to search for Bill Gates Buttseks.
    10 Million points folded for TPU
  5. jocksteeluk

    jocksteeluk New Member

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    we should all use M$N search to search for Google, lol
  6. Wile E

    Wile E Power User

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    And then vice-versa.
  7. WarEagleAU

    WarEagleAU Bird of Prey

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    I Hate Ads~!
  8. Carcenomy

    Carcenomy New Member

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    They're an unfortunate part of reality, sadly.

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