Appreciate all comments and believe me i would gladly buy a 4690K but being limited on budget i can't really push for it unless i make a sacrifice on GTX970, i have never owned a high-end graphics card before so i would like to get one for first time in years.
I have owned 9600GT,8800GT,ATI HD5750,GTX 460 768mb and GTX660 non ti which are all mid-range graphics card so i would like to try a higher end least once.
As for changing PSU to a 550w again there aren't that many good 550W PSUs for value for money with performance and reliability, like people said Corsair lower end PSUs aren't as well built anymore. The XFX 650W semi-modular is sitting in that sweet spot for value for money and performance+reliability.
The case again is a preference like lot of people said,i do like idea of MATX build which can save ton of space for me, however none of the cases are appealing to me at all. At least if i get a CM690 III i can look into future proofing myself if i ever consider going SLI or something down the line with a K series or whatever intel release in future.
As for final build now i think i've decided to do it like this, get a cheap CPU cooler seeing as i can't overclock anyway it just something better than stock cooler and because i don't like them stupid push-pins. Stick with the 2 stock CM690 III fans and switched jetstream to EVGA ACX edition seeing they're same price.
Motherboard i have gone for MSI Z97 Guard-pro for the colour scheme i want and because it comes with 4 SATA cables.