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NVIDIA Slides Supercomputing Technology Into the Car With Tegra K1

Discussion in 'News' started by btarunr, Jan 6, 2014.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    NVIDIA's new Tegra K1 mobile processor will help self-driving cars advance from the realm of research into the mass market with its automotive-grade version of the same GPU that powers the world's 10 most energy-efficient supercomputers. The first mobile processor to bring advanced computational capabilities to the car, the NVIDIA Tegra K1 runs a variety of auto applications that had previously not been possible with such low power consumption.

    Tegra K1 features a quad-core CPU and a 192-core GPU using the NVIDIA Kepler architecture, the basis for NVIDIA's range of powerful GPUs -- including the processors that are used in the top 10 systems featured in the latest Green500 list of the world's most energy-efficient supercomputers. Tegra K1 will drive camera-based, advanced driver assistance systems (ADAS) -- such as pedestrian detection, blind-spot monitoring, lane-departure warning and street sign recognition -- and can also monitor driver alertness via a dashboard-mounted camera.

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    "To process the steady deluge of sensor and camera data required by a self-driving car, NVIDIA is bringing highly energy-efficient supercomputer technology inside the vehicle," said Taner Ozcelik, vice president and general manager of the Automotive business at NVIDIA. "Tegra K1 solves this by providing 10 times the computing power of previous mobile processors without consuming additional energy."

    The Tegra K1 is also the first mobile processor to support CUDA -- the parallel computing platform at the heart of modern computer vision. In its automotive-grade form, this super chip is hardened to withstand a wider range of temperatures and withstand harsher operating conditions.

    Customizable Digital Dashboards
    In addition to computer vision, the Tegra K1 processor excels at creating razor-sharp, photo-real 3D graphics. Using NVIDIA's Material Definition Language -- which simulates how light reflects and refracts off of actual materials -- digital instrument clusters and infotainment systems can be customized with a wide range of virtual materials, from copper, titanium and brushed aluminum, to stitched leather and carbon fiber.

    Libraries of photo-realistic rendered material provide a nearly limitless range of customizable digital cockpit configurations. These allow drivers to configure their gauges, controls and dials to suit their unique tastes.

    "Audi and NVIDIA have a long, deep partnership, in which we've utilized three generations of Tegra to bring industry-leading capabilities to the instrument cluster, infotainment and rear seat entertainment systems," said Ricky Hudi, chief executive engineer of electrics/electronics at Audi AG. "Tegra K1 opens a new chapter for Audi to deliver revolutionary supercomputing advances to the car, paving the way to piloted driving experiences."

    Programmability Extends Life of Vehicle
    ADAS solutions currently in the market are based mainly on proprietary processors. NVIDIA Tegra K1 moves beyond this limitation by providing an open, scalable platform that enables innovative solutions.

    In addition, NVIDIA designed the Tegra K1 processor to be fully programmable, so it can be enhanced via over-the-air software updates that support new functionalities as they become available from automakers.

    "Advanced computational technologies are the foundation for turning automobiles into the most innovative, capable and desirable mobile devices in the future," said Thilo Koslowski, vice president and lead automotive analyst at Gartner. "By offering over-the-air upgradeability of these technologies, automakers can improve existing in-vehicle features and offer new ones over the course of the vehicle lifecycle."

    Module Supports Range of Operating Systems
    Tegra K1 will be available to automotive OEMs and Tier 1 suppliers as a visual computing module (VCM), an innovative design first introduced two years ago. The Tegra K1 VCM delivers a full computer system for the vehicle, capable of running various operating systems including QNX, Android, Linux or Windows.
    The Tegra VCM allows in-vehicle systems to be easily upgraded as newer hardware becomes available, closing the gap between the rapid pace of innovation in the consumer electronics space and the longer development lifecycles typically experienced in the automotive industry.

    "NVIDIA's modular approach enables automakers to fast track development with breakthrough technologies like the Tegra K1, without having to start from scratch," said Roger Lanctot, associate director within the Global Automotive Practice at Strategy Analytics.

    NVIDIA Automotive Technology Driving Innovation
    Today there are more than 4.5 million cars on the road powered by NVIDIA processors, including the newest models from Audi, BMW, Tesla Motors and Volkswagen. Find out more at www.nvidia.com/automotive.

    The power of the NVIDIA Tegra K1 processor for automotive applications will be demonstrated in NVIDIA booth 30207 at the 2014 International Consumer Electronics Show in Las Vegas, Jan. 7-10, in the South Hall of the Las Vegas Convention Center.
  2. Steevo

    Steevo

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    Energy efficiency in a car where a few watts mean nothing? Seriously, fire your marketing team, and not powered by Nvidia processors, unless you count the gaming cars as real. You might as well say that the Audi, BMW, and Tesla are powered by a Sanden A/C pump and logic unit, now with more efficiency, cause it has a bigger impact on performance and creature comfort than any Nvidia chip.
    10 Million points folded for TPU
  3. Suka

    Suka

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    The extra monies Nvidia has been making has clearly been used well, Gsync and now this and whatever extra they have. Now if only AMD made money so that they could work on their CPUs or at least to be able to do more research :) ....
  4. Exceededgoku

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    Interesting, can't ignore the kW motor upfront. What ICE system actually worries about power consumption? Could easily drop a Tesla, 16 core server system upfront in most cars without much worry for power draw or heat consumption. It's just another stop by for the coolant system that wouldn't even notice the heat even at full load.

    But whatever helps improve ICE is good news so keep it up... I guess?
  5. kn00tcn

    kn00tcn

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    well when i think of mobile power consumption, i dont think of comparing it to saving power usage costs, but i think of passive cooling, battery life, you know, things important for mobile

    so only this marketing is annoying, it reminds me of the tire & sometimes car commercials that imply your consumer product 'has the DNA of this professional multi-million dollar racing machine and engineering masterpiece'
  6. iO

    iO

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    Yup. Some CUDA is definitely what cars were missing the last few decades...
  7. HumanSmoke

    HumanSmoke

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    Hi [Steevo],
    Welcome to the internet!
    To help you understand this exciting new world, here are a selection of words and phrases kindly reprinted from our book:
    Consumer Electronic Show Keynote Speech = PR Marketing
    PR Marketing = Hyperbole and BS

    Other noted examples of PR Marketing (also known colloquially as "boilerplate") can regularly be found at Intel's IDF and AMD's Developer Summit, along with virtually every other company on the planet.
    For more information contact icandeconstructbumphthereforeiam@descartes.com
    Steevo says thanks.
  8. Steevo

    Steevo

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    I wasn't aware, thank you so much!!!!


    I love it when companies puke out PR, but I love you more, do you want to have my baby?
    10 Million points folded for TPU
  9. HumanSmoke

    HumanSmoke

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    Oh c'mon, you know long distance relationships never work out.

    As for the "story"...really, who gives a fck ? I'm sure I'm not alone with being imbued with an inbuilt PR/marketing filter- if that wasn't the case then the forums would be overrun with people picking the low hanging fruit that constitute press releases and investor strokefests............oh........nvm

    Maybe it's the holiday season, but for a supposed enthusiast site, there seems to be some kind of massive quota for disparagement that needs to be fulfilled for every article. All that's really needed to complete the whine tasting is for someone to cry about Tegra being an embedded-only option....then of course we'd have the forums warring over socket lifespan, upgrade paths, and box art.
  10. Steevo

    Steevo

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    Box art in this case being the cars its implanted in?

    While normal PR BS spin is OK, this blatant turd of turds with a coat of turd wax was to smelly to let pass without some shenanigans about the mediocrity and lack of true insight and news Nvidia has made recently in attempts to hold up their end of the camp plate spinning competition.
    10 Million points folded for TPU

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