In addition to launching the GeForce GTX 780 Ti, NVIDIA could adjust prices of two of its key high-end SKUs to make them competitive with AMD's lineup. Prices of the GeForce GTX 780, which is currently priced at $649.99, and retails for as low as $620, could be slashed down to $499.99. The $399 GeForce GTX 770, which is losing ground to the Radeon R9 280X, which is $100 cheaper than it, could see its price slashed down to $329.99. The GeForce GTX 780 Ti could become NVIDIA's fastest single-GPU product, faster than even the GTX TITAN, and could occupy a $699.99 price-point. We're not sure if NVIDIA will continue to manufacture GTX TITAN. In addition, buyers of GTX 780 and GTX 770 will receive two things, a game bundle and a discount coupon for NVIDIA Shield. The bundle includes Batman: Arkham Origins, Assassin's Creed IV: Black Flag, and Splinter Cell: Blacklist. The discount coupon for NVIDIA Shield will shave a cool $100 off its $299.99 price.