What happens if AMD goes out, and Intel is no longer forced to innovate and can start jumping pricing. AMD got it's foothold as Intel was raping the consumer. I don't agree with the fine, and what will happen to it, but I honestly do believe that Intel needs a slap on the wrist for what they have done. http://www.cpu-world.com/CPUs/80486/ A look back at the original market and you can understand AMD's position, they are the only real VIAble competitor to Intel currently. Lets say that you have a Lemonade business, and your neighbor has one also, and you are doing well, you come up with a new formula to sell, that tastes better than your old formula, and your competitors formula. You go to grocery stores and distributors to see if you can get them to sell your lemonade. However your neighbor has bribed the grocers, and distributors, and warehouses to not sell your lemonade. You can't force them to sell yours, even though it is a better product and will allow you to become more profitable and force more competition in the market, thus costing customers less in the long run. So what do you do? If in a few years AMD goes under and a Intel chip costs twice what it does now, and ATI being tied to AMD fails also and Nvidia starts REALLY raping the consumers, just remember. You allowed and supported it. So far as the car market, imagine their only being two players. Ford and Toyota, but Ford has just bribed your city to NOT allow a new Toyota dealership to be built. Now you have one choice, and they can ask what they want, make what they want, and you have no other options.