NVIDIA Blames OEMs for GeForce 300 Rebranding

NVIDIA is weeks away from unveiling its GeForce GTX 400 series, which until a few weeks ago, was expected to be the GeForce GTX 300, by the media. Expecting that nomenclature didn't need rocket science. However, NVIDIA changed it with releasing as many as a dozen and a half SKUs in the so-called GeForce 300 series based on existing GT21x GPUs, with not much fanfare. The company got a little candid with Bit-Tech.net in an interview, in admitting that pressure from OEMs forced NVIDIA to 'create' GeForce 300 series, because OEMs wanted "something new" on their specs sheets, if they were to opt for NVIDIA's mGPUs over those from AMD, which already support DirectX 11, under the Mobility Radeon HD 5000 series. Most of these rebrands, according to the company, are specific to the OEMs, and will not be released by board partners to the retail market.