Monday, October 10th 2011

Battlefield 3 To Duke It Out With Modern Warfare 3 For Supremacy

BF3 and MW3 are both being released at nearly the same time, just a couple of weeks apart. Since they both target the same high-end gaming audience, there's going to be some very stiff competition indeed between the two games. What's interesting is the chest-beating that Patrick Liu, producer of developer DICE, is doing. He believes that BF3 will take on and make a severe dent in market share for MW3, although he admits that Activision will be hard to push aside:"From what I've seen of Modern Warfare 3 it looks great, as usual. I think we're going to put a huge dent, so to speak, in [Activision's] market, but they're a behemoth. It's not easy to move them... although I believe that we have already done that, with Battlefield 3's campaign so far. But at the same time, from a developer standpoint, we really focus on creating our own game and making the best that we can. We set the bar quite high for ourselves, and that's usually the biggest challenge for us." From the looks of it though, it looks like he wanted to set it even higher, but it would have taken too much time:"I know that the game is never actually done - we can always improve the game. We have lots of ideas on how to improve this, so if we could we would push Battlefield 3 back a year or two maybe. But that wouldn't make any sense. So the biggest challenge is really our own requirements for ourselves." Who wins the battle of the ratings remains to be seen.
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