Friday, December 23rd 2011
ASRock Aims to Ship 10 Million Motherboards in 2012
ASRock is aiming to reach a milestone only two other companies have managed to reach, ASUS and Gigabyte, of shipping 10 million motherboards in an year. With shipments of 1.9 million motherboards in Q4 2011, ASRock will have shipped around 7.8 million motherboards in 2011, that's 13.3% short of its goal for 2011 of shipping 9 million boards. The markets of profitable high-end motherboards have been traditionally dominated by the likes of ASUS and Gigabyte, though ASRock has managed to make inroads to this segment with some competitively-priced products in 2011, note sources.
In 2012, with a more established brand, ASRock finds that 10 million goal realistic. Next year, Intel will launch its third generation Core processor family, and with it, a new line of desktop chipset, codenamed "Panther Point", leaving motherboard makers like ASRock scope to design and launch new products. Motherboards amount to 90% of ASRock's revenues, with the remaining 10% from HTPCs, sources note.
In 2012, with a more established brand, ASRock finds that 10 million goal realistic. Next year, Intel will launch its third generation Core processor family, and with it, a new line of desktop chipset, codenamed "Panther Point", leaving motherboard makers like ASRock scope to design and launch new products. Motherboards amount to 90% of ASRock's revenues, with the remaining 10% from HTPCs, sources note.