AMD Cuts Global Prices of Radeon HD 7000 Series

AMD is preparing a wave of price-cuts for Radeon HD 7800 series and HD 7900 series products, to make them competitive against NVIDIA's offerings, and to prepare for a new bunch of performance-segment GPUs from its competitor (such as the GTX 660). The new pricing looks like this:

• Radeon HD 7970 GHz Edition: US $499
• Radeon HD 7970: US $429
• Radeon HD 7950: US $349
• Radeon HD 7870 GHz Edition: US $299
• Radeon HD 7850: US $249

The most significant set of price cuts concern HD 7950 and below, which are now more affordable in the price-performance "sweetspot" segment, which targets a bulk of PC gamers. The new prices will take effect later today.