Cisco Preparing to Sell Linksys Brand

Cisco Systems is preparing to sell its consumer networking solutions brand Linksys. The networking major hired the services of Barclays Plc to look for prospective buyers of the division. According to industry analysts, Linksys might fetch much less than the $500 million Cisco paid to acquire it, back in 2003, because its target market is saturated. Linksys sells consumer networking products such as low port-count switches, WiFi routers, and dongles. Other sources believe Linksys could attract buyers from TV set makers looking to add a recognized brand to their ranks.