Matrox working on new GPU?

Here is something for the rumor mill: Seems like Matrox is up to something - maybe a new GPU? Mosaid Memorize, a memory controller development firm, said that Matrox Graphics would incorporate DDR IP (intellectual property) memory interface and controller product "into future Matrox Graphics 90nm professional graphics controllers". So what does that mean? Is Matrox working on a Vista ready part with at least Shader Model 2.0? Maybe they will go straight for DirectX 10 and Shade Model 4.0. Only time will tell.