Tuesday, May 20th 2014
Graphics Add-in Board Market Down in Q1, NVIDIA Holds Market Share
Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced estimated graphics add-in-board (AIB) shipments and suppliers' market share for 2014 1Q.
JPR's AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.The news was disappointing, but seasonally understandable, quarter-to-quarter, the market dropped 6.7 % (compared to the desktop PC market, which dropped 9%).
On a year-to-year basis we found that total AIB shipments during the quarter fell 0.8%, which is more than desktop PCs which declined of 1.1%.
GPUs are traditionally a leading indicator of the market because a GPU goes into every system before it is shipped; most of the PC vendors are guiding down to flat for the next quarter.
The overall PC desktop market increased quarter-to-quarter including double-attach-the adding of a second (or third) AIB to a system with integrated processor graphics - and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or Nvidia's SLI technology.
The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 45% in 2014 1Q, up from 43.8% last quarter.
The quarter in general
JPR found that AIB shipments during 2014 1Q behaved according to past years with regard to seasonality, but the decrease was more than the 10-year average. AIB shipments decreased 6.7.% from the last quarter (the 10-year average is -3.2%).
JPR's AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.The news was disappointing, but seasonally understandable, quarter-to-quarter, the market dropped 6.7 % (compared to the desktop PC market, which dropped 9%).
On a year-to-year basis we found that total AIB shipments during the quarter fell 0.8%, which is more than desktop PCs which declined of 1.1%.
GPUs are traditionally a leading indicator of the market because a GPU goes into every system before it is shipped; most of the PC vendors are guiding down to flat for the next quarter.
The overall PC desktop market increased quarter-to-quarter including double-attach-the adding of a second (or third) AIB to a system with integrated processor graphics - and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or Nvidia's SLI technology.
The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 45% in 2014 1Q, up from 43.8% last quarter.
The quarter in general
JPR found that AIB shipments during 2014 1Q behaved according to past years with regard to seasonality, but the decrease was more than the 10-year average. AIB shipments decreased 6.7.% from the last quarter (the 10-year average is -3.2%).
- Total AIB shipments decreased this quarter to 14 million units.
- AMD's quarter-to-quarter total desktop AIB unit shipments decreased 6.6%.
- Nvidia's quarter-to-quarter unit shipments decreased 6.6%.
- Nvidia continues to hold a dominant market share position at 65%.
- Figures for the other suppliers were flat to declining.