AMD RX Vega First Pricing Information Leaked in Sweden - "Feels Wrong"

Nordic Hardware is running a piece where they affirm their sources in the Swedish market have confirmed some retailers have already received first pricing information for AMD's upcoming RX Vega graphics cards. This preliminary pricing information places the Radeon RX Vega's price-tag at around 7,000 SEK (~$850) excluding VAT. Things take a turn towards the ugly when we take into account that this isn't even final retail price for consumers: add in VAT and the retailer's own margins, and prospective pricing is expected at about 9,000 SEK (~$1093). Pricing isn't fixed, however, as it varies between manufacturers and models (which we all know too well), and current pricing is solely a reference ballpark.

There is a possibility that the final retail prices will be different from these quoted ones, and if latest performance benchmarks are vindicated, they really should be. However, Nordic Hardware quotes their sources as saying these prices are setting a boundary for "real and final", and that the sentiment among Swedish retailers is that the pricing "Feels wrong". For reference, NVIDIA's GTX 1080 Ti is currently retailing at around 8,000 SEK (~971) including VAT, while the GTX 1080, which RX Vega has commonly been trading blows with, retails for around 5600 SEK (~$680) at the minimum. This should go without saying, but repare your body for the injection of a NaCl solution.