Ubisoft At Gamescom 2018: All the Franchises, All the Time

We went to Ubisoft's floor space at Gamescom 2018, and it was easily one of the biggest ones (only really comparable to Blizzard's, in both size and apparatus). Naturally, the focus was on the heavy hitting franchises, like Assassin's Creed, where Ubisoft had at least three people dressed up in a thematically resonant way with the title's Greek setting, alongside a Spartan statue. Everywhere you looked there were people holding paper Spartan shields or pretending to be fighting with the Ubisoft employees; it was like a budget version of 300 was assaulting you from all sides. Like with almost all games, there was hands-on time for those willing to wait in-line.The Division 2 and Tom Clancy's Rainbow Six Siege were the two other big, open-spaces to lay eyes upon, with Ubisoft using props all over the place, and equipping even more collaborators with The Division-inspired pieces of kit.Smaller, less expansive games (or at least without less of a mainstream impact) such as Anno 1800 and Skull & Bones still had their own space, usually attached to one of the big franchises. But big or small, Ubisoft put their heart and soul to thematically-appropriate props.