Thursday, July 18th 2019
PC Beats PS4 as Ubisoft's Most Lucrative Platform
Ubisoft posted its FY2019-20 financial report recently, and made a very interesting disclosure: PC has surpassed PlayStation 4 to become Ubisoft's most revenue-generating platform. For the quarter ending June 2019, PC accounted for 34 percent of Ubisoft's "net bookings" (a unit of sale of a product or service). This figure stood at 24 percent last year. With PC at 34 percent, PlayStation 4 takes the second spot at 31 percent, Xbox One at 18 percent, and Switch at 5 percent.
The surge in revenues from PC are attributed to "Anno 1800" and the UPlay application that rivals Steam in providing direct sales, DRM, updates, and social networking for gamers. "The 34 percent was pushed by Anno, which is a PC-specific game, but even with that launch, we had a very good performance on PC overall," said CEO Yves Guillemot, in the post-results investors call. "Anno 1800" is distributed both on UPlay and Epic Games Store. Ubisoft will be pushing out two expansion packs for "Anno 1800" this year.
The surge in revenues from PC are attributed to "Anno 1800" and the UPlay application that rivals Steam in providing direct sales, DRM, updates, and social networking for gamers. "The 34 percent was pushed by Anno, which is a PC-specific game, but even with that launch, we had a very good performance on PC overall," said CEO Yves Guillemot, in the post-results investors call. "Anno 1800" is distributed both on UPlay and Epic Games Store. Ubisoft will be pushing out two expansion packs for "Anno 1800" this year.