Monday, May 1st 2023
Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors
Intel has made it official that its upcoming Meteor Lake CPU lineup will proudly sport a new branding scheme - as reported on TPU much earlier today, rumors indicated that Intel would be rolling out "Core Ultra" brand extensions across a range of SKUs. The "i" in some model identifiers such as i3, i5, i7, and i9 are now confirmed to be (in part) replaced with "Ultra" - an Ashes of the Singularity benchmark leak identified a CPU called "Core Ultra 5 1003H" early on last week, and that information soon spread across many online hardware news outlets and communities.
Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.
Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.