Monday, June 12th 2023

Reddit Communities Go Private in Protest Over Policy Adjustments

Thousands of dicussion communities on Reddit have now shut doors to public access—warning signs started to appear online over past weeks, with community leaders drumming up support for a protest against the social news site's policy changes, including a strategy to monetize access to a vast pool of user data. For example the highly popular r/hardware subreddit is now "a private community"—unregistered users are greeted with a succinct message on the front page: "This subreddit is temporarily closed in protest of Reddit killing third party apps, see /r/ModCoord and /r/Save3rdPartyApps for more information." News sites are reporting that close to a total of 3500 subreddits have joined the "blackout" effort. According to the BBC this includes "five of the 10 most popular communities on the site - r/gaming, r/aww, r/Music, r/todayilearned and r/pics - which each have memberships of more than 30 million people."

A group message was shared by a moderation collective last week: "On June 12th, many subreddits will be going dark to protest this policy. Some will return after 48 hours: others will go away permanently unless the issue is adequately addressed, since many moderators aren't able to put in the work they do with the poor tools available through the official app. This isn't something any of us do lightly: we do what we do because we love Reddit, and we truly believe this change will make it impossible to keep doing what we love." A moderator (speaking to the BBC anonymously) said that the protest will be effective due to "strength in numbers," which will presumably grab the attention of Reddit's executive team.

They explained the though process behind the virtual march: "If it was a single subreddit going private, Reddit may intervene. But if it's half the entire website, then you feel a lot more pressured. This is a completely volunteer position, we don't receive any financial compensation, and despite that, we do like to take it quite seriously. Our entire community is supporting us against this change...It feels good to be able to have the power to say: 'We will not continue to moderate our communities if you push these changes through...If it's almost the entire website, would they destroy what they've built up in all these communities, just to push through this highly unpopular change that both the mods and users of Reddit are overwhelmingly against?"

Reddit's policy changes will introduce sizable charges for "premium access," which effectively kill off the need for popular third-party Reddit applications - such as Apollo, Reddit is Fun, Sync and ReddPlanet - that grant users the ability to browse the site via a customizable interface. Apollo developer Christian Selig claimed last week that the new premium model could result in him having to shell out $20 million to keep his app going: "Going from a free API for 8 years to suddenly incurring massive costs is not something I can feasibly make work." He has since outlined plans to shutter the service: "Apollo will close down on June 30th. Reddit's recent decisions and actions have unfortunately made it impossible for Apollo to continue. Thank you so, so much for all the support over the years."

Reddit chief executive Steve Huffman commented on the subject of protests last Friday—his platform "needs to be a self-sustaining business" and he informed critics: "We respect when you and your communities take action to highlight the things you need, including, at times, going private...We are all responsible for ensuring Reddit provides an open accessible place for people to find community and belonging." A Reddit spokesperson also proposed to the BBC that Apollo was "notably less efficient" when compared to rival third-party interfaces. Part of the defense statement outlines that the firm spends "multi-millions of dollars on hosting fees" and reiterates Huffman's view that Reddit "needs to be fairly paid" for its services and continued support of third-party apps: "Our pricing is based on usage levels that we measure to be comparable to our own costs." Reddit has outlined policies in the past where external application developers would not be charged, but the spokesperson has declared that a few of them will require paid access from now on.
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