Thursday, July 6th 2023

Atari Partners Up with Retro Console Maker Playmaji

Atari has today announced that it has formed a collaboration with Playmaji, the company responsible for the Polymega retro game console. The new partnership will "include strategic initiatives that will provide support for Atari games on Polymega hardware and software and integration between Polymega and the Atari VCS." The Polymega console features a modular design that allows the owner to configure their unit to suit differing retro games (physical media) libraries. As part of the deal, Playmaji will introduce a new cartridge model that grants backward compatibility with Atari 2600 and 7800 systems. Wade Rosen, chairman and CEO of Atari stated: "Polymega's approach fills an important need in the market, providing a hardware solution that allows players to legally access classic retro content while respecting game companies' intellectual properties."

Bryan Bernal, chief executive officer of Playmaji chipped in: "This partnership is a vote of confidence in Polymega. This is an important step in the growth of our platform, and we look forward to working with Atari in the important space of retro innovation." Atari has been on an expansion kick lately, with its acquisition of retro/abandonware specialist, Nightdive Studios, announced a few months ago, as well as a Fig crowdfunding campaign. News outlets have reached out for a comment about the company's apparent minority investment in Playmaji. Availability of the modular Polymega console has been inconsistent going back many years—customers expressed their concerns about delays in 2019. Playmaji released an assuring message earlier today, likely in reaction to extra attention due to their new partnership: "Every single person with a system pre-order will have it in hand before end of year."

The Atari boss appeared to be confident in the platform's prospects: "I look forward to working with the team at Polymega as they evolve their modular gaming console. Polymega's approach fills an important need in the market, providing a hardware solution that allows players to legally access classic retro content while respecting game companies' intellectual property."


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