Thursday, August 3rd 2023

Alienware Launches New and Redesigned Alienware Aurora R16

Press Release
Alienware launches the next evolution of its Aurora desktop. As the gaming community has come to expect from Alienware, we design each new generation of desktop with advancements that enrich the gaming experience. With the launch of the redesigned Alienware Aurora R16, we're taking the Aurora R15's model for success and making it even better, ushering in acoustic and thermal improvements and a new space-saving design, all the while achieving the elite gaming performance gamers expect from Alienware.

Here's what we've been able to accomplish with Aurora R16:All these benefits are attributed to a streamlined design language, titled Legend 3, which arrives in desktop form for the first time on Aurora R16.
Driving towards a more minimal, more efficient design
With Aurora R16, our designers and engineers chartered a plan to achieve two main objectives:How did we accomplish this? When you look at Aurora R16, the first thing you notice is the oval lighting loop - also known as a Stadium loop - displayed on the left side of the chassis. This is the visual center; the main attraction of the desktop designed to capture attention. The Stadium loop traces the perimeter of the primary vent. This vent provides a larger air intake than the previous generation, allowing for more efficient airflow, while the Stadium loop lighting pays homage to our Alienware Legend heritage.


With the Stadium loop and the option of a clear side panel, we've made the side of the Aurora the new focal point. Said differently: the desktop is intended to be viewed from its side. This fresh perspective helped drive simplicity throughout the rest of the design, shrink the overall volume, and channel more airflow through the front intake. This improvement, complemented by larger side and top vents plus updates to the internal cable management, created the airflow efficiencies that enable a quieter and cooler desktop.

Punching above its weight class
Thanks to all the airflow efficiencies, the Aurora R16 meets or exceeds the performance of its predecessor with equivalent configurations while boasting a significantly smaller design. And with configuration options that will appeal to a broader range of gamers, we believe R16 will not only be a compelling upgrade, but an introduction into the Aurora experience for many.

Let's take a look under the hood and see what this rig offers:Windows 11 Home and access to hundreds of high-quality games with the included one month of Xbox Game Pass Ultimate
Based on our stringent quality and validation process, we're rolling out new GPUs and CPUs over time. At launch, we're focused on offering the most popular configurations then expanding from there. So, if you're excited about the design, acoustic and thermal improvements of Aurora R16, but seek the enthusiast level performance offered by flagship cards, then you will be excited to learn that R16 is planned to become our most powerful desktop before end of year.

New Alienware Command Center 6.0
The Aurora R16 is Alienware's first desktop to feature the new Alienware Command Center - a centralized dashboard allowing gamers to quickly access settings such as game-specific profiles and themes, lighting, macros, audio and more - all things that are critical to your gaming experience. Gamers can choose from 16.7 million colors across three lighting zones, which they can extend and save across their Alienware ecosystem for a cohesive, personalized experience tailored to every individual's preference.

More Information
Like its popular predecessor, the Aurora R16 is designed for customers who desire a hassle-free, plug-and-play, elite gaming experience that performs out of the box and offers full warranty and support. The desktop features the highest amount of post-consumer recycled plastics (57%) - more than any Alienware desktop in history - and is made with a minimum of 11% recycled steel in the chassis. And, of course, it ships in packaging made with up to 97.2% recycled or renewable content.To learn more about the new Aurora gaming desktop, please check out our press kit here.

And at 11am ET today (August 3rd) via Twitch.tv/Alienware, I'll have the privilege of sitting alongside Alienware fan-favorite experts, Jon Pilon and Eddy Goyanes, to talk about the ins and outs of Aurora R16 and help answer any questions you may have. Make sure you tune in!

Pricing & Availability:
The Aurora R16 is available Aug 3 starting at $1749.99 (US), $2299.99 (CA) from Dell.com with a 13th Gen Intel Core i7 13700F and NVIDIA GeForce RTX 4070 graphics
And if you're looking to give back this season and give children worldwide more opportunities, between July 20 and September 13, for every eligible device purchase, Alienware will donate to UNICEF to help connect schools to the Internet.

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