NVIDIA Increases GeForce NOW Pricing in Canada and Europe

According to the latest NVIDIA knowledge base FAQ, the pricing structure of NVIDIA's GeForce NOW game streaming service is increasing. Applicable only to Canada and Europe, the price increases due to "increased operational costs in those areas," as NVIDIA notes. The customers paying in CAD, GBP, EUR, SEK, NOK, DKK, CZK, and PLN will experience a roughly 10-20% price increase of around one to two Euros, based on the GeForce NOW subscription level. However, there is a good chance to secure better prices for the following months, as active and new members who sign up for GeForce NOW before November 1st can lock in their memberships at the current pricing for six months before experiencing an increase.

The company notes that this also impacts membership gift card pricing adjustment, with gift cards purchased before November 1st honoring the old pricing and newly minted gift cards after November 1st getting a price increase. This change occurs across all subscription tiers, including the Priority tier for 1080p gaming at 60 FPS, the Ultimate tier for 4K experience at 120 FPS, and the Founders Ultimate tier, which increases gameplay duration from six to eight hours. You can see the updated pricing structure in the table below.