M-rated Video Games Sell and Rank Better Than T/E Rated Counterparts

In the United States, games are rated by the ESRB for content. An E rated game has content suitable for Everyone, a T rated game has content suitable for Teenagers, and an M rated game has content suitable for Mature audiences only. However, the ESRB rating system may represent more than just content suitability. A recent study found that M rated games sell a lot better than games rated T or E. And not only do they sell better, review boards generally found M rated games much more entertaining than T or E rated games.

This data is not all that surprising, considering that most game programmers are targeting the 17-32 year old demographic.