AMD: 'Why Don’t We Buy Ageia?'

When Intel announced plans to buy out Havok back in September, AMD began talking to Havok themselves to try and get the physics company in their hands. Talks faltered when Intel offered Havok $100 Million USD, and Intel acquired Havok and a lot of Intellectual Property. Not one to be left in the dust, AMD is currently in talks with Ageia. If Ageia offers AMD a reasonable price, they will be more than happy to acquire it. After all, according to AMD's head of developer relations, "I would say that they [Ageia] would probably grind themselves out of business in a year or so, but now they have an opportunity to sell themselves for a lot of money instead". If AMD does end up acquiring Ageia, they will get quite a lot of Intellectual Property, a new market segment, and an advantage for AMD developers. If talks falter, though, Ageia would more likely than not receive offers from the likes of NVIDIA, Sony, and several other hardware/software developers.