Thursday, August 21st 2008
Jerry Seinfeld and Bill Gates to Promote Windows Vista
Not very long ago, Microsoft had announced a humongous allocation of funds (covered here) for a large-scale promotion campaign aimed to uplift their Windows Vista OS from lukewarm market reception. "The Mojave Experiment" (read here) that soon followed was part and parcel of the campaign. Meanwhile things looked better for Apple and in turn the propagation of its operating system. A major part of the campaign is covered at a non-public stratum, meaning that they don't involve public commercials, announcements, advertisements, etc., since they are aimed to promote enterprise siblings of Windows Vista and involve events directed towards small and medium enterprises (SMEs).
The most recent development in terms of public-marketing from Microsoft comes in the form of the software giant taking off from where the Mojave Experiment left, by signing up comedian, former TV star Jerry Seinfeld for US $10M to feature in commercials promoting Vista. Microsoft explains the concept as "Windows, Not Walls," which involves "break[ing] down barriers that prevent people and ideas from connecting."
Joining Jerry would be Bill Gates who has had sufficient "work experience" with starring in TV commercials, of the many in which he starred along with Steve Ballmer. We could soon see Gates star with Seinfeld in doing "anti-Apple" advertisements retaliatory to those "PC vs. Mac guy" ads. Microsoft will begin firing its marketing artillery against Apple starting September 4 in an effort to derail Apple's campaign to create of Mac computers as being cool and Vista PCs being failures.
The most recent development in terms of public-marketing from Microsoft comes in the form of the software giant taking off from where the Mojave Experiment left, by signing up comedian, former TV star Jerry Seinfeld for US $10M to feature in commercials promoting Vista. Microsoft explains the concept as "Windows, Not Walls," which involves "break[ing] down barriers that prevent people and ideas from connecting."
Joining Jerry would be Bill Gates who has had sufficient "work experience" with starring in TV commercials, of the many in which he starred along with Steve Ballmer. We could soon see Gates star with Seinfeld in doing "anti-Apple" advertisements retaliatory to those "PC vs. Mac guy" ads. Microsoft will begin firing its marketing artillery against Apple starting September 4 in an effort to derail Apple's campaign to create of Mac computers as being cool and Vista PCs being failures.