Monday, December 15th 2008
XFX to Play Balancing Act Between NVIDIA Partnership and ATI Products
A longstanding partner of NVIDIA, XFX would soon embrace AMD to release graphics cards based on the ATI Radeon series. Its plans however are somewhat similar to what Gainward seems to be executing: to maintain strong ties with NVIDIA, while dedicating a smaller portion of its product lineup to those incorporating ATI Radeon GPUs.
Expreview spoke with an XFX official, who confirmed that the company would be taking up projects based around ATI Radeon products, while continuing to maintain its partnership with NVIDIA by continuing to have flagship products using the NVIDIA GeForce. XFX would be going as far as making sure that its products based on ATI Radeon GPUs wouldn't release in the Chinese market (a key market for NVIDIA products). The decision by XFX to work on ATI Radeon products came as a surprise to many, since XFX has been a staunch NVIDIA tier-1 partner.
Expreview spoke with an XFX official, who confirmed that the company would be taking up projects based around ATI Radeon products, while continuing to maintain its partnership with NVIDIA by continuing to have flagship products using the NVIDIA GeForce. XFX would be going as far as making sure that its products based on ATI Radeon GPUs wouldn't release in the Chinese market (a key market for NVIDIA products). The decision by XFX to work on ATI Radeon products came as a surprise to many, since XFX has been a staunch NVIDIA tier-1 partner.