So, opinion. People who want a 1080p card for the lowest possible budget can seek out an old 5000 series AMD processor or an Intel 11th generation processor. Link it with some spare DDR4, a decent motherboard, and with a 9060 8GB and have something that costs around a modern console (300 (GPU)+150 (CPU)+120 (Mobo)+40 (RAM)+50 (PSU) = 660). It has been a while since we've been able to bring something comparable to a competent console from the gaming side...and in my book that's some sort of a win.
Unfortunately, what we actually need is the 300 to be closer to 240-270 dollars. The remaining win would then be a middle end 7000 series processor from AMD that's actually about $100 to pair with a $100 motherboard...bringing us nicely to 530-560 dollars...which actually gives us a reason to be happy and something to directly compare to the 600 dollar consoles... Color me less than impressed with a 1080p card at these prices, going up against consoles claiming 4k. The only great thing is that these 150 watt cards will probably be excellent set and forget media transcoders once they drop into the $240 range near the end of their life cycles, once they've gotten a rather significant discount to help them move off of the store shelves while people who actually want to game are getting the 16 GB models to prevent having to buy a new card next generation.