Not bad, if the price is around or under $500 it'll be awesome. Otherwise might as well spend a bit more and step up to a Odyssey G7.
I could also do with these specs on a non-curved IPS, yes. Curved screens might be sweet for gaming, but drive me a bit nuts when it comes to design work.
Why would I buy this when the Sony x900h is more affordable? Because of the soundbar? Ambiglow?
Well, Ambiglow is quite awesome... Why not make a version without the soundbar, Phillips? Sell it for around $1000 to $1200 and then you'll move units.