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Source close to Microsoft are confirming that the Redmond, Washington based company is developing its own rival to the hugely popular iPod music/video player. Apple has ruled the portable audio scene for years and has successfully fended off attacks from a number of strong competitors, but can they withstand a full assault from the 800 pound gorilla?
The sources point to Xbox guru Robbie Bach as the project leader for the music player. There is also word that Microsoft has held some closed door talks with representatives for the music industry to work out licensing deals. The new music player would be joined by a Microsoft-backed music service separate from the recently announced URGE music service co-developed with MTV. Reuters reports:
Most iTunes rivals charge monthly fees to access a catalog of entertainment, but some allow consumers to buy individual songs for about $1 each. Microsoft's service will emphasize the pay-per-download, or a la carte, model, the sources said. A subscription component will also be offered, according to early accounts of the planned service. One source, who has seen a demonstration of the service, said it was an improvement over iTunes. "They have been developing technologies that have really good music discovery and community," another source said. "iTunes is the 7-11 (of music stores). You don't hang out there."
View at TechPowerUp Main Site
The sources point to Xbox guru Robbie Bach as the project leader for the music player. There is also word that Microsoft has held some closed door talks with representatives for the music industry to work out licensing deals. The new music player would be joined by a Microsoft-backed music service separate from the recently announced URGE music service co-developed with MTV. Reuters reports:
Most iTunes rivals charge monthly fees to access a catalog of entertainment, but some allow consumers to buy individual songs for about $1 each. Microsoft's service will emphasize the pay-per-download, or a la carte, model, the sources said. A subscription component will also be offered, according to early accounts of the planned service. One source, who has seen a demonstration of the service, said it was an improvement over iTunes. "They have been developing technologies that have really good music discovery and community," another source said. "iTunes is the 7-11 (of music stores). You don't hang out there."
View at TechPowerUp Main Site