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Asetek Announces Largest Ever Design Win

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Asetek today announced that it has secured a design win with an undisclosed OEM customer for a graphics liquid cooling product. The ambitious project is forecasted by the customer to result in 2 - 4 million dollars of revenue. Shipping is scheduled to begin in the first half of 2015. The design win continues Asetek's success in the growing graphics liquid cooling market.

"We have been anticipating the rising importance of graphics card cooling for many years and building an OEM business requires patience. This design win is the largest single design win in the history of the company and a great example of our long term investments paying off," said André Sloth Eriksen, Founder and CEO of Asetek. "We expect the demand for graphics liquid cooling to increase and for it to make up an increasing portion of Asetek's Desktop business revenue."

Asetek's graphics cards liquid cooling enables graphics cards manufacturers to extract more performance at significantly lower noise levels, while maintaining industry standard graphics card form factors. Factory filled and sealed for maximum reliability and ease-of-use, Asetek's patented liquid coolers have been thoroughly tested and certified to operate without maintenance for over 50,000 hours.

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This OEM customer is Dell, who will start offering liquid cooling in their high-end Precision workstations in the near future.
 
Good, maybe Dell's workstations will cease to be the cooling nightmare they've always been. But this technology should have been implemented years ago, before Dell became a joke among knowledgeable system builders. Not that it would have saved Dell from obscurity, that's been inevitable since their decision to make their PCs with proprietary components and charge outrageous prices for upgrade/replacement parts. I can build a complete superior PC for what they charge for a 1TB hard drive upgrade ($600+).
 
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