Yes, and 480 and 480x will be well below.
According to AMD, Polaris 11 will be ~1/2 the capability of the Polaris 10 (shaders and memory bandwidth) and will consume ~50W. It has been assumed that 470 will be Polaris 11, but it could be a reduced Polaris 10 chip, with Polaris 11 being designated 460.
Either way, I'm doubtful that AMD would price a $199 card that beats a GTX 980. That would be *extremely* aggressive pricing, resulting in lower than necessary margins. Obviously Nvidia would need to match them (nearly) with the 1060, meaning that neither company would make good profits. AMD may calculate however that the gain in market share would be worth it, and they might be right. If so, this is very good news for us.