DigiTimes: GPU Price-Cut Campaigns to Increase in Duration, Discounts, as Manufacturers Digest Unsold Inventory

[kings]

Taking a few sporadic deals, 2~3 years later we're still paying the MSRP for most models, which is ridiculous.

 

[Casecutter]

what price cut? Im still seeing RX590 around $250. 590 at current market should not be sold more than $200

Harp on the RX590... sure but at least lump the GTX 1060 6Gb in there to. PC-Part's Picker today has one GTX 1060 6Gb; Zotac for $210. The next eight are $255-300... out of like 20 that are under $350... while not counting a bunch still above that.

Now there's a AsRock RX 590 Phantom that $240 after the 10% code. There was that rumor that RX 590 and Radeon RX 580 might "reportedly" receive New Prices of $229 and $199 respectively.

 

[Franzen4Real]

Prices were driven up due to a number of factors. Mining was one of them. Retailers and manufacturers are there to make as much money as possible. They're not going to be nice and sell you a card for any less than they can. So, if they think they can move 2080Ti's for $1500, they will, even if they can still profit at $1000 or less.

The best way to decrease prices is to simply not buy. If enough people aren't buying, they'll have to drop prices until people start buying. Along with that, while you're not buying, you can hope some competition comes in. If AMD can release a graphics card that matches or beats nVidia's offerings, then you might see a nice price war.

Totally agree with you here. But for the bold portion I think we would only see an MSRP price war, and in actual retail we would just see both companies cards getting price jacked like we did during the crypto bubble. In my opinion, the only way GPU prices will ever be controlled is by both AMD and nVidia mandating an MSRP price. This is exactly how the consoles work (at least in the U.S.). In the middle of say, Christmas season, you don't walk into a Best Buy and see Xbox pr PS marked up to $800. They are sold out at msrp even if the supply is so low that they are near impossible to find. Sony/Microsoft/Nintendo don't allow stores to jack the price. AMD and nVidia do not make a single penny more on their GPU's if Newegg sells them at msrp or $300 above, as they have already received their wholesale price payment. It's purely the retailers profiting and all it is doing is hurting customer pockets, and potentially the manufacturers brand name. Of the 3 party's involved (manufacturer/customer/retailer), the retailers are really the only ones that are not truly required here since manufacturers can and do have their own online store presence, yet they are the only ones making out on the whole thing. I have no clue why either nVidia or AMD are ok with this.

For retailers that are purchasing direct from the manufacturer at wholesale, set MSRP as mandatory. If they jack the price, they don't get GPU's. Others will gladly take the stock.

 

[Casecutter]

When I can get a XFX GTS Black Edition RX 580 8GB OC+ 1425MHz (RX-580P8DBD6) with Custom Backplate for $200 but Egg isn't showing the Gaming Bundle. Now they show it's sold By XFX Official Store so I might call XFX and bitch to see if they'll give it up.

If there was actual competition, we'd see more of the GTX 1060 6Gb priced to get out of the way of supposed Nvidia offerings that beat AMD. That not what's taking place...

 

[Fluffmeister]

what price cut? Im still seeing RX590 around $250. 590 at current market should not be sold more than $200.

Yeah they need to do something, both were riding the crypto wave, but based on Peddie's latest Q4 report Nvidia grabbed in even more market share, despite the drop in sales.

https://www.jonpeddie.com/press-rel...arch-releases-its-q4-2018-add-in-board-report