Yes, Nvidia did harp on RTRT already in the initial announcement but it was clearly aimed towards professional market and it was clear real-time part of it would be limited. Half a year later, Turing brought out a rather large improvement for the performance side of things.
At that point it remained somewhat unclear what RTX technology was or what it brings to the table. Turns out, RTX is mostly just a marketing term. Volta had no RT Cores. Tensor cores were there but denoising on Tensor cores is only one option (one that we are not sure if DXR games even currently use). The main purpose was and is to bring RTRT to the table for general public. The primary drivers are DXR and implementations/solutions both within GameWorks and outside of it.
RTX as a term is Nvidia's marketing failure. It started with meaning a set of RTRT related technologies, followed by a prefix of graphics card series along with bulding DLSS underneath the same RTX moniker. The meaning of the term got more and more mixed and along with reaction to RTX cards makes RTX as a term quite meaningless.