Mercedes and AMD Announce Multi-Year Partnership

[btarunr]

The Mercedes-AMG Petronas Formula One Team is delighted to announce today a multi-year partnership with high-performance computing leader AMD, a technology supplier of supercomputing, simulation, PC and data center technologies. The new partnership combines the two companies' passion for extreme performance and will see the AMD logo on both sides of the cockpit of the team's 2020 car, on the drivers' race suits and team clothing and on the engineering station.

The new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams. "At AMD, we are at our best when we create disruptive technologies that push the envelope of what is possible in high-performance computing," said John Taylor, chief marketing officer at AMD. "We are thrilled to join forces with the Mercedes-AMG Petronas Formula One Team, a team operating at the cutting edge of technology and with whom we are a shared spirit in delivering incredible innovation and performance from the factory to the racetrack."



"Innovation is at the heart of Formula One, we always try and push the technological boundaries in our hunt for performance," said Toto Wolff, Team Principal and CEO of the Mercedes-AMG Petronas Formula One Team. "We are delighted to have AMD join our team as a partner and we look forward to the journey ahead of us as we explore sophisticated solutions to unlock untapped performance potential."

The Mercedes-AMG Petronas Formula One Team will run its 2020 F1 car, including AMD branding, for the first time on Friday, February 14, 2020.

View at TechPowerUp Main Site

 

[KV2DERP]

Yeah, proof that mercedes leaving the sport is just some utter BS.
Besides, damn AMD is flowing with cash rn.

 

[Chaitanya]

Wondering what happens with AMD and Scuderia Ferrari partnership which been going for nearly 2 decades now.

 

[Gmr_Chick]

high-performance computing leader AMD

Does anyone else feel weird reading that? Like, wow. My how the tables have turned. Good for AMD!

 

[notb]

Clickbait title mastery.

Mercedes is going to use AMD CPUs for their HPC? Or maybe embedded in cars? Wow!

Nope. AMD became a sponsor of an F1 team.

Unbelievable.

 

[Patriot]

Clickbait title mastery.

Mercedes is going to use AMD CPUs for their HPC? Or maybe embedded in cars? Wow!

Nope. AMD became a sponsor of an F1 team.

Unbelievable.

"The new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams."

Reading is hard.

 

[okidna]

Wondering what happens with AMD and Scuderia Ferrari partnership which been going for nearly 2 decades now.

I looked at Ferrari F1 official page and no longer find AMD logo on their Sponsors and Suppliers section. I guess AMD got tired of waiting Seb deliver driver's championship to Ferrari and decided to go to the winning team and maybe because Qualcomm's sponsorship has just ended for Mercedes.

About AMD and Ferarri relationship, I recently read this article :
How one dinner with Ferrari saved AMD from financial collapse

How one dinner with Ferrari saved AMD from financial collapse

AMD is partners with Mercedes-AMG now, but it partially owes its continued existence to Ferrari

www.pcgamesn.com

 

[notb]

Reading is hard.

Buying some products is one thing.
Partnership suggests extensive product using, maybe exclusiveness.
I have a few AMD chips at home. This doesn't make me an AMD partner.

Also, lets be honest, F1 team is NOT a large client.

AMD logo on the car means cash is almost surely flowing to the F1 team, not the other way round. That's how F1 works. Which doesn't make it any less important as a marketing project.

 

[Chaitanya]

I looked at Ferrari F1 official page and no longer find AMD logo on their Sponsors and Suppliers section. I guess AMD got tired of waiting Seb deliver driver's championship to Ferrari and decided to go to the winning team and maybe because Qualcomm's sponsorship has just ended for Mercedes.

About AMD and Ferarri relationship, I recently read this article :
How one dinner with Ferrari saved AMD from financial collapse

How one dinner with Ferrari saved AMD from financial collapse

AMD is partners with Mercedes-AMG now, but it partially owes its continued existence to Ferrari

www.pcgamesn.com

There is this article from 2018 on AMD renewing partnership with Scuderia Ferrari. I had no idea about Ferrari mediating GF and AMD. This is good news for AMD extending their support to another team in F1 and given Mercs have massive presence outside of F1 means more HPC sales to other divisions of this company.

AMD is Proud to Present a Multi-Year Partnership with Scuderia Ferrari

SANTA CLARA, Calif., April 14, 2018 (GLOBE NEWSWIRE) -- AMD (NASDAQ:AMD) is proud to present a multi-year sponsorship with Scuderia Ferrari on the...

www.globenewswire.com

 

[Shatun_Bear]

Yeah, proof that mercedes leaving the sport is just some utter BS.
Besides, damn AMD is flowing with cash rn.

Not at all, compared to who they're competing with, their profits per quarter are alarmingly small. We're talking about $80m per quarter profit when Intel is making $8 BILLION per quarter in a bad year.

I hope this is just because AMD are using speculation to achieve accumulation with their revenues still and that this year they'll be able to make serious net income to be sustainable long term as EPYC/Ryzen mobile sales start bolstering their figures (also don't forget next gen consoles).

 

[RH92]

I guess AMD got tired of waiting Seb deliver driver's championship to Ferrari and decided to go to the winning team and maybe because Qualcomm's sponsorship has just ended for Mercedes.

This is where Ferrari wins the championship this year

 

[ShurikN]

This is where Ferrari wins the championship this year

As a Ferrari fan since 1996, I highly doubt it.

 

[RH92]

As a Ferrari fan since 1996, I highly doubt it.

Im a Ferrari fan since 98 myself , i mean yeah i see where you are coming from but you never know , maybe Mercedes will tell to maFIA to leave us alone this year , i say maybe ......

 

[Kapone33]

Another feather in the public pop culture world cap for AMD.

 

[dyonoctis]

Buying some products is one thing.
Partnership suggests extensive product using, maybe exclusiveness.
I have a few AMD chips at home. This doesn't make me an AMD partner.

Also, lets be honest, F1 team is NOT a large client.

AMD logo on the car means cash is almost surely flowing to the F1 team, not the other way round. That's how F1 works. Which doesn't make it any less important as a marketing project.

"partnership" is a broad term is that case. Their "partnership" with Tommy Hilfger/Monster is also more commercial than anything else. For Tommy it basically means that they get to sell Mercedes F1 merchandise to fan of the F1 team.

 

[Totally]

Buying some products is one thing.
Partnership suggests extensive product using, maybe exclusiveness.
I have a few AMD chips at home. This doesn't make me an AMD partner.

Also, lets be honest, F1 team is NOT a large client.

AMD logo on the car means cash is almost surely flowing to the F1 team, not the other way round. That's how F1 works. Which doesn't make it any less important as a marketing project.

Do you access to a substantial viewership and can provide the marketing exposure that an F1 team can? Get real, it's plain as day to see that this a marketing partnership and a not technical/engineering one. To spell it out further Mercedes get free hardware to get work more efficiently and AMD gets to plaster their logo on the side of their car for 'free.'

 

[notb]

Do you access to a substantial viewership and can provide the marketing exposure that an F1 team can? Get real, it's plain as day to see that this a marketing partnership and a not technical/engineering one. To spell it out further Mercedes get free hardware to get work more efficiently and AMD gets to plaster their logo on the side of their car for 'free.'

Which is exactly what I said and opposite to some ecstatic comments like "given Mercs have massive presence outside of F1 means more HPC sales to other divisions of this company".

I'm pretty sure "free hardware" is not the only payment involved - especially for such a good logo location on the car. We're talking about few million GBP.
It's just an F1 team in the end. They don't buy that much IT stuff.

 

[INSTG8R]

It's just an F1 team in the end. They don't buy that much IT stuff.

Seriously? The cars are iterally monitored in real time down to the tIniest detail. But they don‘t use much IT... Lets not even get into the huge amount of off track usage like reviewing/analyzing all that telemetry data, simulations, simulators etc etc,..they use a crap ton of IT...

 

[jigar2speed]

Buying some products is one thing.
Partnership suggests extensive product using, maybe exclusiveness.
I have a few AMD chips at home. This doesn't make me an AMD partner.

Also, lets be honest, F1 team is NOT a large client.

AMD logo on the car means cash is almost surely flowing to the F1 team, not the other way round. That's how F1 works. Which doesn't make it any less important as a marketing project.

Notb are you ok ? Reading is hard i understand but comprehension issues and argument over small stuff ? Everything fine with you buddy ?

 

[notb]

Seriously? The cars are iterally monitored in real time down to the tIniest detail. But they don‘t use much IT... Lets not even get into the huge amount of off track usage like reviewing all that telemetry data, simulations, simulators etc etc,..they use a crap ton of IT...

I don't even know where to begin... :/
Yes, it's 2020. We have car telemetry and things like that. You may not believe this, but they even use smartphones!

Mercedes F1 team's budget for 2019 was $484M. From 2021 onward it will be limited to $175M.
So there isn't much to spend. Keep in mind a lot (maybe most) of it goes to sallaries and actually making the parts.

Notb are you ok ? Reading is hard i understand but comprehension issues and argument over small stuff ? Everything fine with you buddy ?

Right. Having a discussion is so 90s.

My participation in this thread will be more TPU-compliant from now on.

----------------

RIP Intel!

 

[INSTG8R]

I don't even know where to begin... :/
Yes, it's 2020. We have car telemetry and things like that. You may not believe this, but they even use smartphones!

Mercedes F1 team's budget for 2019 was $484M. From 2021 onward it will be limited to $175M.
So there isn't much to spend. Keep in mind a lot (maybe most) of it goes to sallaries and actually making the parts.


Right. Having a discussion is so 90s.

My participation in this thread will be more TPU-compliant from now on.

----------------

RIP Intel!

So whats your point? They use ALOT of computers and AMD will be providing them despite you trying to minimize it, despite the post clearly stating otherwise. What the hell do smart phones have to do with anything? Like the rest of your posts, absolutely nothing. Clearly don’t have a clue how much technology is involved in F1

 

[notb]

They use ALOT of computers

Yes, they're essentially a very high-end engineering firm, so they use a lot of technology - relatively speaking.

They are not a large entity by corporate standards. They don't employ a lot of people (500-600). They don't use a lot of computers. They don't, unlike some people here may think, own huge HPC clusters for simulations.
The other input is that starting from season 2021 Mercedes' budget will be almost 3 times smaller than it is now, so they'll spend even less on R&D (because they still need to pay the drivers, mechanics and actually manufacture the car).
And of course there's the matter of Mercedes quitting F1, which seems very likely. So the multi-year partnership may shrink to 1-2 seasons. Which doesn't mean they won't move to another racing class and take AMD with them (e.g. to endurance racing or rallying). They could also make AMD a partner for their Formula E Team.

So it's a nice marketing excercise, but we should neither overestimate the amount of stuff Mercedes F1 Team will buy from AMD, not the implications of this for the Mercedes products you can actually buy (i.e. the whole Daimler AG). That's all I wanted to say.
And it started with a clickbait title.

But other than that: awesome, AMD rulezzz, no reason to buy Intel anymore.

 

[Frick]

And it started with a clickbait title.

It's a press release so yeah.

 

[INSTG8R]

It's a press release so yeah.

Pretty much word for word of what’s on Mercedes own page.

 

[notb]

Pretty much word for word of what’s on Mercedes own page.

Text, yes. Title, no.
https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=45559311
and here as well:
https://www.amd.com/en/press-releas...petronas-formula-one-team-announce-multi-year

I know it's just a nuisance, but it's so important in proper journalism to take care of stuff like that. And I though TPU had higher ambitions.
Imagine a situation where Mercedes leaves F1 and the article title could say:
"Mercedes ceases operation after 2021"

Also, since this text is copied, a source is mandatory (one of the links above would do). Otherwise the label should say "plagiarism", not "press release".