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AMD is Allegedly Preparing Navi 31 GPU with Dual 80 CU Chiplet Design

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Oh boy.
You were specifically told about "no, you can't go into preproduction as early as you will at least twice in this thread.
This is going to become a theme for this response: I never said that. Please stop putting words in my mouth. I said that they could have worked to bring production forward a bit. An initial production timeline always has some margins, some leeway, some room to tune or push things. If that to you is the same as saying one can "go into preproduction as early as [one wants]" then the error lies in your reading, not my writing.
There is exactly ZERO indication of console APUs not being produced half a year before launch, nor is there any evidence of that possibly having any visible effect on availability TODAY.
Again, I never said that. I said that they could have worked to push preproduction slightly earlier than the original plan. Which would have had an effect on availability, as a larger proportion of interested buyers would have been able to get their hands on consoles, lowering demand. That obviously isn't saying that, for example, an extra month of preproduction would have eradicated all shortages (that's very unlikely), but it would have improved things.
In other words, instead of admitting the obvious (made up accusations of "miscalculation of demand") let's call that weird theory "most reasonable assumption", shall we...
Ah, yes, the "accusations". Who am I accusing, specifically? And of what, specifically? I don't know why you're choosing to take this as some sort of personal attack (whether against you personally or against some vaguely defined group for which you are choosing to stand in - I honestly can't tell), but ... it isn't. It's undeniable that there has been a supply, manufacturing and distribution chain failure to meet demand. Period. Demand has also been unprecedented, but that doesn't mean that there is nothing that could have been done to alleviate things. And just because you seem to like misreading things, I'm not saying (and have never said) that the supply chain could have entirely avoided shortages. I'm just saying they could have handled this better. I was hoping you could see the difference between describing a systemic failure to respond to a situation and accusing either individuals or groups of not doing their jobs, but ... well, apparently not.

As for reasonable assumptions: do you have any arguments to say that it's unreasonable to think this could have been handled better? Because I have yet to see any, beyond you somehow claiming that I'm insulting the people doing these jobs, which ... isn't an argument, but a derailing tactic.

And again: if we had seen statements from console makers to the effect of "we're producing these as fast as we can, but volumes are constrained by factors outside of our control" or something similar (which is quite common) we could have reasonably believed that they had been on this from early on and had been actively working to improve supply. Instead, all public evidence points towards initial sales estimates being significantly below actual demand, with console makers then having to scramble to increase volumes after launch. Which, as we have both been saying, takes quite some time, and likely won't have noticeable effects for several months, if not half a year.

Now can we please leave this silly off-topic discussion alone? Feel free to PM me if you want to continue this, but at least let us save the other people watching this thread from the pain of watching this play out.
 
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This is going to become a theme for this response: I never said that.
You are responding to a quote about something being SAID TO YOU.
Are you ok?

And of what, specifically? a larger proportion of interested buyers would have been able to get their hands on console
How much larger a proportion? How much "earlier"?
Who am I accusing, specifically?
Console manufacturers.
And of what, specifically?
That they are literally idiots who haven't learned how to estimate demand despite having it done so many times.

Something something, AMD availability, something:

https://www.reddit.com/r/realAMD/comments/le2wlh
 
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You are responding to a quote about something being SAID TO YOU.
Are you ok?
So, let's take a teeny tiny step back here. For telling me that "no, you can't go into preproduction as early as you will" to make any kind of sense, I must first have said something to the effect of "yes, you can go into preproduction as early as you will." That statement is explicitly formulated as a contradiction, either of an explicit statement or of something implicit. Yet I have neither said nor implied that such a thing is possible, making your contradiction meaningless. What are you contradicting? The fact that I never said such a thing? Or are you just saying things to try to win some argument you've concocted? 'Cause making a contradictory statement that isn't actually contradicting something anyone said? Yeah, that's pretty much the definition of a straw man argument.
How much larger a proportion? How much "earlier"?
Does that matter? Any improvement is an improvement. And that's all I've ever said. To summarize what I've argued all along: "Things could have been better if the response had been better suited to the situation at hand." Obviously none of us here are in a position to go into specifics on anything like this - unless you're an executive at one of the console manufacturers?
Console manufacturers.
... you're aware that those are giant corporations, right? As in: not humans. Companies. Entities gathering the labor of hundreds if not thousands of people into more-or-less concerted efforts to achieve whatever the people in power decide to, with dozens of levels of in-between management to try to make this all work. The margin of error is huge in any undertaking even remotely resembling a corporation. So, "accusing" them of underestimating demand is bad because ... some executive somewhere might take offense to a random forum user saying they could have handled this better? Yeah, sorry, I don't see the issue.

They underestimated demand. Period. They could have done a better job. If me saying that is insulting to you, please grow up.
That they are literally idiots who haven't learned how to estimate demand despite having it done so many times.
Please, pretty please, show me a quote of me saying that - or anything even remotely to that effect. Seriously. Otherwise, please go away. I mean, seriously. "Literally idiots"? Where? And are you saying that experience actually makes you immune from making poor decisions? Are you actually saying that an experienced person when faced with an unprecedented situation (such as a pandemic, which technically not unprecedented hasn't happened in a century) could not possibly make a slightly bad call? I mean, is your thinking so black and white that me being slightly critical of this must mean that I'm saying they are literally idiots? I honestly don't even know what to do with absurd statements like that.

Also, I don't know what you're trying to say with those numbers... it maybe looks like shipments are picking up somewhat? I frankly have no idea. Still sold out is still sold out.

Oh, and btw:
Not necessarily a bullet-proof source (I'm generally wary of "industry analysts", but they do tend to have a lot of access), but at least part of the sales discrepancy between the (equally sold-out) competing current-gen consoles is then explained by one company starting manufacturing later than the other. Hm, maybe, just maybe, they might have sold more units if they had pushed to get mass production going slightly earlier? It obviously wouldn't have alleviated the other issues also affecting supply, nor would it have erased the massive demand, but demand does after all get saturated after a while, so earlier production would have meant a higher chance for an earlier drop-off in demand, no?
 
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I am one of the unfortunate ones with 2 PCS at home and neither having a decent card at the moment. :mad:

All I see is 2300 Euro worth of cards over at eBay. Don't know what to do and how to get one without getting robbed.

I'm reading online all sorts of stuff and it seems to me (albeit I ain't no expert), that it must be due to a combination of things really.

1) Miners indeed.
2) Scalpers also.
3) Unexpected demand much higher than usual.
4) Lack of foundry diversity.

Just talking out of my ass here, but it seems to me that only having tsmc producing stuff, is a pretty frightening thought. I mean, even Intel considers outsourcing to tsmc? Are we for real? :confused:

Someone outside of the business, would assume that it's an ideal opportunity to jump in the wagon and make some money. Lots of money, in fact. However and now things get really interesting and pretty strange for an outsider, that seems to be out of the question? I mean, is it so inherently complex to start designing a new graphics card architecture as well as a fab to manufacture it? It must be cause nobody seems to be able to do it. Even the lads with the deep pockets are not interested, it seems.

Also, I've been reading some stuff about the start ups designing AI chips for NN training etc. They are quite a few around and again, all they can afford is the DESIGN? I mean, as far as construction, they send orders to tsmc also? What the hell is going on in here? :(

Anyway, I'm really really disappointed I cannot get a couple of 3080s for the 2 PCs we have at home, let alone just 1. Sorry about the rant, lads. :oops:
 
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Any improvement is an improvement
No.
In this context, small improvement is highly unlikely to have visible impact.
I.e. if we call bump by 5% to be "small improvement" supply would need to be at 95% demand for situation to change from "missing" to "available".

This also addresses "things could have been better... if they'd started one month earlier" => highly unlikely.
 
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No.
In this context, small improvement is highly unlikely to have visible impact.
I.e. if we call bump by 5% to be "small improvement" supply would need to be at 95% demand for situation to change from "missing" to "available".

This also addresses "things could have been better... if they'd started one month earlier" => highly unlikely.
Uh... how is that unlikely? Starting production X time earlier would, unless that early start meant a much slower ramp-up (which is possible, but not given) mean an earlier ramp to full production capacity, meaning more units produced proportional to how much earlier they started. So, a month earlier should equate to roughly a month's worth of units having been made more than the current state, which would then have served to fulfill some of the current demand. Again, I've never said this would have fixed things and magically solved availability, but at this point you're effectively arguing that producing more units doesn't make more units available. Which... well, good luck with that.

Also, those percentage examples are meaningless. Neither demand nor supply can be expressed without taking time into account, so unless you're speaking of, say, X%/month, those numbers mean nothing. Of course shipping and distribution makes this all the more complex as there's a 1-3 month delay between production and sales. Demand also always tapers off over time (more people are interested in buying while the product is new, and over time the market is saturated), meaning that boosting production will help get closer to being ahead of the curve there. So yes, any improvement helps.

It's also pretty telling that all of a sudden you've abandoned all of your claims of be saying that "they" (presumably specific people, or at least specific groups of people) are "literally idiots". Hm. Might it be that you had absolutely zero basis for saying this? Moving the goal posts, personal attacks, straw man arguments and accusing people disagreeing with you of acting poorly are all classic signs of bad-faith arguing, so I'd recommend you take a minute to try to identify what aggregated you so much about this and why. Because it doesn't seem to be relevant to this thread.
 
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at this point you're effectively arguing that producing more units doesn't make more units available.
Wrong.
I'm telling you, that to stop "out of stock" situation supply needs to beat demand.
If you are able to satisfy only 40% of orders, even DOUBLING number of units available, i.e getting to 80% of demand, won't get you out of "out of stock" situation.
 
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I am one of the unfortunate ones with 2 PCS at home and neither having a decent card at the moment. :mad:

All I see is 2300 Euro worth of cards over at eBay. Don't know what to do and how to get one without getting robbed.

I'm reading online all sorts of stuff and it seems to me (albeit I ain't no expert), that it must be due to a combination of things really.

1) Miners indeed.
2) Scalpers also.
3) Unexpected demand much higher than usual.
4) Lack of foundry diversity.

Just talking out of my ass here, but it seems to me that only having tsmc producing stuff, is a pretty frightening thought. I mean, even Intel considers outsourcing to tsmc? Are we for real? :confused:

Someone outside of the business, would assume that it's an ideal opportunity to jump in the wagon and make some money. Lots of money, in fact. However and now things get really interesting and pretty strange for an outsider, that seems to be out of the question? I mean, is it so inherently complex to start designing a new graphics card architecture as well as a fab to manufacture it? It must be cause nobody seems to be able to do it. Even the lads with the deep pockets are not interested, it seems.

Also, I've been reading some stuff about the start ups designing AI chips for NN training etc. They are quite a few around and again, all they can afford is the DESIGN? I mean, as far as construction, they send orders to tsmc also? What the hell is going on in here? :(

Anyway, I'm really really disappointed I cannot get a couple of 3080s for the 2 PCs we have at home, let alone just 1. Sorry about the rant, lads. :oops:
Pretty much everything you're saying here is accurate, but to answer your main question:
Designing chips is overall relatively cheap - they're all built from the base silicon components (the specifics of which are provided by the fab you're working with for your chip), so you "just" need appropriate design software and a team with the skillset necessary to understand how to make transistors do whatever magic it is you want them to do. That's a millions-of-dollars type of cost scale, unless you're designing mature, highly optimized products in a very competitive market, in which tuning and tweaking massively increases costs. Manufacturing chips is incredibly expensive and complex. Developing cutting-edge fabrication nodes is something very, very few companies are capable of. Intel's persistent failure to deliver new nodes on time for the past 7 years and GloFo dropping out entirely of the cutting-edge node game are both clear signs of this. We're talking development costs in the billions of dollars, as well as similar costs for every single fab built.

Another crucial issue that causes some of this that you didn't mention is that there's just one company producing lithography machines for these nodes: ASML. Everyone buys the machines they use to make chips from them - TSMC, Samsung, Intel, everyone. And they have relatively limited production capacities - on the order of ~100 machines a year, which when considering that each fab needs more than one of these for any kind of volume production, is not a lot. There are other companies making lithography machines for legacy nodes (IIRC both Zeiss and Nikon have been in this market, though I don't know if they still are), but given that the manufacturing and development of this equipment is in and of itself incredibly expensive and complex, things tend to consolidate in unregulated capitalist systems. What we're seeing in this regard is just an expression of a decades-long process.

I don't see this improving without public/government intervention, as the pressures on companies to deliver profits to investors in most parts of the world are far too harsh for such a venture to be feasible. The world needs to start recognizing that silicon fabrication is a crucial aspect of global infrastructure, and that it needs to be broadly supported if we are to avoid potentially very dangerous shortages. And happily a lot of governments (at least the US and EU) are recognizing this, but these things are slooooooow to get off the ground. I mean, first you need billions in funding, then you need land (with highly specific requirements) and 100% stable power infrastructure and a qualified (and extremely specialized) workforce, then you need to build a fab, which takes a long time, then you need to get your lithography machines, which takes several years .... yeah, this is going to take some time to fix. But for any fix to be sustainable, it needs to be kept at least partially out of the control of kleptocrat investors and financiers - unless the knowledge requires to build, maintain and develop this is at least partly publicly owned and available, we'll just keep falling into this situation.

Wrong.
I'm telling you, that to stop "out of stock" situation supply needs to beat demand.
If you are able to satisfy only 40% of orders, even DOUBLING number of units available, i.e getting to 80% of demand, won't get you out of "out of stock" situation.
Again: please stop pretending that demand and supply aren't affected by time. Speaking of these things as if they are static or in "snapshots" like that is meaningless. Demand is dynamic and finite, just as supply is. As more is produced, you get closer to meeting demand.

There are easily 50 million people worldwide interested in a new console. That obviously doesn't mean even remotely close to all of them have the money to buy one now - that number (which is a random example, obviously) is total possible demand for the product. We know console sales are highly cyclical, with massive sales spikes around new releases and smaller spikes around refreshes, with everything else following a pretty typical decelerating decline until some semblance of a steady-state level of demand is hit. So there might be 15 million willing and able to buy a console in the first 6 months, but another 10 million over the next year, and another 5 the year after that, and so on. To meet demand, you need to chip away at that initial mass, as that's where the bulk of sales are found and where issues arise. And the longer you take to meet that initial demand, the longer you'll have shortages, angry customers, etc., as the volumes are that much higher. In this example scenario, if you're only able to meet 50% of demand for the first 6 months, that pushes another 7.5 million buyers into the next year, nearly doubling demand for that period. So the longer you're unable to meet demand, the more harmful it is, as you just keep pushing customers away, and keep piling up unmet demand. That's why you do everything in your power - hire more temporary staff, order more parts, rent more facilities, even build new factories! - to meet demand as early as possible, as those are a) sales just waiting to happen, meaning revenue, and b) potential angry customers that will hurt your reputation long-term if you fail to meet demand. Compared to that, whatever initial costs are needed are typically quite small, and can be made up for in various ways (if you've built a factory, you can always sell it or use it for something else, after all).

And again, I've never argued that this would magically fix things, I said it would improve things. If you meet a higher proportion of demand at any given time, that means you've eliminated more of the total pool of demand. That means there's less future demand to deal with in order to catch up. Thus, any increase in production volumes helps. Is that really so hard to grasp?
 
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So the longer you're unable to meet demand, the more harmful it is
Yep, as in "it's better to be healthy and rich, than ill and poor", as in something super obvious nobody on this planet has ever argued about.

there's less future demand to deal
The argument is, that current situation (acute shortage of consoles... oh wait, as every single time with any popular console ever) somehow demonstrates "miscalculation" of the demand (your statement). Which lacks any sort of evidence whatsoever.

Healthy and rich bit is not only "not hard to grasp" but nothing someone is arguing with you about.
 
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Yep, as in "it's better to be healthy and rich, than ill and poor", as in something super obvious nobody on this planet has ever argued about.


The argument is, that current situation (acute shortage of consoles... oh wait, as every single time with any popular console ever) somehow demonstrates "miscalculation" of the demand (your statement). Which lacks any sort of evidence whatsoever.

Healthy and rich bit is not only "not hard to grasp" but nothing someone is arguing with you about.
The evidence lies in that there has never ever been a shortage on this scale. Period. And while demand has never been higher either, its increase is largely predictable (due to increased social acceptance of gaming etc.). So they must clearly have been planning for more sales than for the previous generation - anything else would be lunacy. But they still failed worse than ever before, speaking to a larger gap than normal between demand and supply. Which, yes, tells us that someone miscalculated demand. They might have miscalculated the size of the gaming market compared to 2013, the demand spike due to Covid, or any other bunch of factors. That is unknowable. What we do know is that we're seeing an unprecedented shortage. Which, again, means they miscalculated something. Period.

Also, you know that you've been arguing that nothing would have been better if they had made some more units, right? Putting your oversimplifying metaphors aside, delivering more consoles is good in and of itself. Isn't that an improvement, then?
 
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Pretty much everything you're saying here is accurate, but to answer your main question:
Designing chips is overall relatively cheap - they're all built from the base silicon components (the specifics of which are provided by the fab you're working with for your chip), so you "just" need appropriate design software and a team with the skillset necessary to understand how to make transistors do whatever magic it is you want them to do. That's a millions-of-dollars type of cost scale, unless you're designing mature, highly optimized products in a very competitive market, in which tuning and tweaking massively increases costs. Manufacturing chips is incredibly expensive and complex. Developing cutting-edge fabrication nodes is something very, very few companies are capable of. Intel's persistent failure to deliver new nodes on time for the past 7 years and GloFo dropping out entirely of the cutting-edge node game are both clear signs of this. We're talking development costs in the billions of dollars, as well as similar costs for every single fab built.

Another crucial issue that causes some of this that you didn't mention is that there's just one company producing lithography machines for these nodes: ASML. Everyone buys the machines they use to make chips from them - TSMC, Samsung, Intel, everyone. And they have relatively limited production capacities - on the order of ~100 machines a year, which when considering that each fab needs more than one of these for any kind of volume production, is not a lot. There are other companies making lithography machines for legacy nodes (IIRC both Zeiss and Nikon have been in this market, though I don't know if they still are), but given that the manufacturing and development of this equipment is in and of itself incredibly expensive and complex, things tend to consolidate in unregulated capitalist systems. What we're seeing in this regard is just an expression of a decades-long process.

I don't see this improving without public/government intervention, as the pressures on companies to deliver profits to investors in most parts of the world are far too harsh for such a venture to be feasible. The world needs to start recognizing that silicon fabrication is a crucial aspect of global infrastructure, and that it needs to be broadly supported if we are to avoid potentially very dangerous shortages. And happily a lot of governments (at least the US and EU) are recognizing this, but these things are slooooooow to get off the ground. I mean, first you need billions in funding, then you need land (with highly specific requirements) and 100% stable power infrastructure and a qualified (and extremely specialized) workforce, then you need to build a fab, which takes a long time, then you need to get your lithography machines, which takes several years .... yeah, this is going to take some time to fix. But for any fix to be sustainable, it needs to be kept at least partially out of the control of kleptocrat investors and financiers - unless the knowledge requires to build, maintain and develop this is at least partly publicly owned and available, we'll just keep falling into this situation.

Excellent post, Valantar - thank you.

Indeed I forgot to mention ASML - the company behind all of tech nobody ever heard of. I recall some videos I've watched on youtube and I was amazed with the size of those tools and therefore their complexity. It was like watching a Sci-Fi bio thriller or something.

You' re quite right that maybe it's the time for governments to chime in and save the industry, because clearly this ain't going anywhere. It will just get worse given that more and more industries get digital. Now we hear about cars, tomorrow it will be refrigerators with cameras and sensors and ethernet cards and all sorts. Like having agents in a program watching when we run out milk and fruit and then send an order directly at Tescos or something.

Far-fetched maybe, but this scenario may unfold sooner than later in smart cities and the like.

Cheers
 
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Excellent post, Valantar - thank you.

Indeed I forgot to mention ASML - the company behind all of tech nobody ever heard of. I recall some videos I've watched on youtube and I was amazed with the size of those tools and therefore their complexity. It was like watching a Sci-Fi bio thriller or something.

You' re quite right that maybe it's the time for governments to chime in and save the industry, because clearly this ain't going anywhere. It will just get worse given that more and more industries get digital. Now we hear about cars, tomorrow it will be refrigerators with cameras and sensors and ethernet cards and all sorts. Like having agents in a program watching when we run out milk and fruit and then send an order directly at Tescos or something.

Far-fetched maybe, but this scenario may unfold sooner than later in smart cities and the like.

Cheers
The funny thing is, as with most research, a huge portion of lithographic development is done in universities and thus mostly funded by the public already (including in countries where universities are private, as they still rely heavily on public research grants). It's just rather baffling that these funding programmes haven't long since tackled how deeply problematic it is that the public pays for development of technologies that are then made proprietary to whatever company the university sells it to or creates to own it, meaning public funding is funneled into creating the basis for private profits with no direct reciprocation. The current move towards open publishing in academia is a good step in the right direction, but we need a lot more public ownership of the technologies that public funding make possible.
 
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The evidence lies in that there has never ever been a shortage on this scale.
By which metric?
We have seen acute shortages of PS3, PS4, XBoxSomething, Nintendo Switch that lasted months and months after release.
 
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By which metric?
We have seen acute shortages of PS3, PS4, XBoxSomething, Nintendo Switch that lasted months and months after release.
While I haven't bothered looking up data for it, my own experience selling the PS4 and XBone in retail at launch definitely speaks against any major shortages there. It was periodically sold out for the first couple of months, but not consistently, our suppliers always had stocks on the way, and outside of launch day a "stock is gone in minutes/hours" scenario never happened. Supply was tight, but sufficient within a relatively short period of time. Pre-orders were fulfilled day 1. And I know from speaking to colleagues across the Norwegian electronics retail business that that impression is representative. Of course that's just one country, but given how small a market it is it's hardly likely that Norway got a massive allocation of consoles, no matter how wealthy people there are. Xbox 360 and PS3? As for anything pre-PS2, you can't really compare those businesses, given the vastly different scales they operated on. So nah, sorry. Selling out at launch, and having spotty supply for weeks or even a couple of months afterwards? That's normal. Every single restock disappearing within a few hours, globally, for three months after launch? For two simultaneously launched consoles? Sorry, but that's unprecedented. And remember, spotty supply (i.e. stock coming in, then selling out over some time, but before the next restock appears) is quite different from stock being ripped off shelves as soon as it appears. Oh, and the Nintendo Switch? It's hardly a secret that Nintendo massively underestimated demand. They literally confirmed that themselves. So using that as an example of people not underestimating demand doesn't quite work, eh?

I still don't understand why you're taking on some imagined burden of defending the poor, put-upon amorphous mass of the console production and distribution chain, as if it's somehow being mistreated by me stating the simple fact that from everything we currently know, it sounds reasonable that more could have been done earlier on to alleviate supply issues. There is nothing personal in saying that - it's a perfectly normal thing. How is anything supposed to improve if we're not allowed to point out things that haven't gone as they should?
 
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By which metric?
We have seen acute shortages of PS3, PS4, XBoxSomething, Nintendo Switch that lasted months and months after release.

The current situation includes many unpredictable elements, and that's new. Its just that simple. On the larger scale of things... what we are seeing now are ALL results of overpopulation and global pressure on systems. We're too many and we want too much. You can easily translate that, directly, to:

- pandemic; a virus is a direct countermeasure of the planet against overpopulation. Its an ecosystem and we're trying to break it, it does fight back - and we will probably win, like we did in the past, making the problem and the threat even greater. The only way forward here is escalation, if we keep growing as a species. There are no square miles added to the earth surface and something's gonna give. More people & animals per square mile = more disease, its a statistical truth we'll never overcome.

- demand; we want and require chips in everything these days. Mechanical is being replaced with digital processing, in every place all over the world. Automotive is going full mental now, essentially turning cars into massive computers - Internet of Things is here.

- wealth; China is now at the point where it has feature and technological parity with the Western world. They have in-house development instead of copying, and they have a third of the world's population now gearing up to do as we have done for decades. Another major demand factor with a trickle effect to other Asian countries, while more developed Asian countries show no signs of decrease of demand that was already there - they have the same IoT development going on.

- shortages; chip production is stalling not because of fab capacity, but supplies to make them. The whole supply chain needs to satisfy the demand - not just lithography.
 
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