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Leaked MSI Intel B760 Chipset Motherboard Pricing Puts them Between $170-$230

btarunr

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At CES, Intel is expected to launch the bulk of its 13th Gen Core "Raptor Lake" processor family, consisting of "locked" 65 W SKUs; along with two cheaper motherboard chipset options than the Z790—the B760 and H770. The Bx60 chipset options are sought after by the mainstream desktop crowd that likes to buy value sub-$250 processor SKUs, but over the years, motherboard manufacturers have been upscaling Bx60 chipset with premium onboard components, to target the crowd that likes to buy the upper tier of 65 W SKUs (think Core i5-13600, i7-13700, or the top i9-13900 non-K). With the 700-series chipset, however, it looks like the price for entry for the platform has just gone up. The cheapest MSI motherboard based on the B760 chipset, according to a leaked price-list, is USD $170, for a PRO-series motherboard SKU that's usually considered entry-level for MSI.

The MSI PRO B760M-A WiFi DDR4 Micro-ATX motherboard, according to this price-list, goes for $170, followed by the PRO B760-P WiFi DDR4 (ATX form-factor) at $180. From here begins MSI's Gaming series motherboards. There are as many as four MAG Mortar SKUs. At $180, you get the MAG B760M Mortar DDR4. At $190 you get the MAG B760M Mortar (DDR5) and MAG B760M Mortar DDR4 WiFi; followed by the MAG B760M Mortar WiFi (DDR5) at $200. With this series, MSI is introducing a couple of MAG Mortar MAX SKUs, which probably feature better VRM or onboard audio. The DDR4 version is priced at $220, and the DDR5 version at $230. Moving a notch up, we have the popular MAG Tomahawk SKUs, with the DDR4 version at $220, and the DDR5 version at $230. The only MPG series SKU is also the lineup's only Mini-ITX one—the MPG B760I Edge WiFi DDR4, priced at $210.



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Pretty pointless for people who want budget Intel builds imo, B660 on sale is the way to go while the stocks last.
 
Pretty pointless for people who want budget Intel builds imo, B660 on sale is the way to go while the stocks last.
If you are doing a new build with Raptor Lake, the B660 on sale won’t support it without a BIOS flash, and most B660 boards don’t have BIOS flashback.
 
If you are doing a new build with Raptor Lake, the B660 on sale won’t support it without a BIOS flash, and most B660 boards don’t have BIOS flashback.
Well then the stores would actually put a sticker for 13th gen then just as previous practiced. As the current manufactured might end up with updated bios anyway.
 
Pretty pointless for people who want budget Intel builds imo, B660 on sale is the way to go while the stocks last.
Not really tho i think alot of buyers who will take locked 13th gen CPU will go with B760, becouse those most budget will go 12th gen and B660
 
Well then the stores would actually put a sticker for 13th gen then just as previous practiced. As the current manufactured might end up with updated bios anyway.
I don’t get what you are saying. B660 boards are no longer being made. Who is going to flash the bios of the boards in warehouses or in the stores? How would putting on a sticker make these boards work with the new Raptor Lake CPUs without an updated bios?
 
I don’t get what you are saying. B660 boards are no longer being made. Who is going to flash the bios of the boards in warehouses or in the stores? How would putting on a sticker make these boards work with the new Raptor Lake CPUs without an updated bios?
He means that there are almost always unsold boards in stock that are marketed by local retailers as compatible and they're either flashed by the manufacturer or by someone else in the supply chain. Also shops who offer you to build from your selected components for an extra 25 bucks can do it themselves and still offer warranty. Sorry if I'm stating the obvious but it's just always been like that, at least around here.
 
He means that there are almost always unsold boards in stock that are marketed by local retailers as compatible and they're either flashed by the manufacturer or by someone else in the supply chain. Also shops who offer you to build from your selected components for an extra 25 bucks can do it themselves and still offer warranty. Sorry if I'm stating the obvious but it's just always been like that, at least around here.

Ah, I see. Not here in the USA. Amazon won't do that for us. Newegg won't do that for us. Out here, DIY really means DIY. If we need a shop to do that for extra $$, might as well get the B760 boards.
 
Ah, I see. Not here in the USA. Amazon won't do that for us. Newegg won't do that for us. Out here, DIY really means DIY. If we need a shop to do that for extra $$, might as well get the B760 boards.

And don't want Amazon or random to update the bios being sold to me tbh, much happier to do it my self than take the risk of some random doing it and damaging it and my self being blamed for it.

It's not new if it's been opened, and a chance of other shit happening too.
 
And don't want Amazon or random to update the bios being sold to me tbh, much happier to do it my self than take the risk of some random doing it and damaging it and my self being blamed for it.

It's not new if it's been opened, and a chance of other shit happening too.
True, hence we are back to the same question - unless you have an Alder Lake setup and want to upgrade to Raptor Lake (not sure if that is a good thing to do), you would buy B760 to pair them up. Buying old new stock of B660 board would not work with Raptor Lake CPUs.
 
Pretty pointless for people who want budget Intel builds imo, B660 on sale is the way to go while the stocks last.
If B760 boards can achieve significantly higher memory clocks than B660, then it might be worth it. Sometimes it would be a choice between B760 and Z690, depending on price and priorities.
 
True, hence we are back to the same question - unless you have an Alder Lake setup and want to upgrade to Raptor Lake (not sure if that is a good thing to do), you would buy B760 to pair them up. Buying old new stock of B660 board would not work with Raptor Lake CPUs.

This is why i picked AMD, at least thinking there be a few more upgrades possible without buying a new board. Intel are forever changing their sockets.
 
I don’t get what you are saying. B660 boards are no longer being made. Who is going to flash the bios of the boards in warehouses or in the stores? How would putting on a sticker make these boards work with the new Raptor Lake CPUs without an updated bios?
Are you sure? The Intel 300-series chipsets only went out of production in July 2021. 400 and 500 are still being made - I can't find any info that Intel is about to end production and boards are very, very widely available.
 
This sucks. Most Intel users don't use Asrock boards unless they're on a super tight budget the Asus boards are overpriced unless you get their crap Prime series boards so hopefully Gigabyte comes through.
 
Why would they continue to build an old model that people won’t buy, and not a newer model that brings higher profit? Manufacturing capacity is a finite resource.
I don't have an answer why but that's how it is. Here's some data from Mindfactory for November 2022 and also Aug-Sep-Oct:
1672179489998.png
Rocket Lake and older CPUs still sell, they make up 10% of total number of CPUs sold in November and ~20% in months before. And that's the enthusiast market, not OEM. It would be very unwise for Intel to stop production of 400 and 500 chipsets ... let alone 600.

There's more interesting data that you can see in the next to last graph in the report. Firstly, every generation has a very long tail. Also, total Alder Lake sales has actually gone up a bit, not down, since Raptor Lake was introduced. At the red side, AM4 sales have gone up sharply since AM5 was introduced.

Regarding profit ... it should be as you say but who knows. Older nodes, if optimised and already amortised, may still make substantial profit. Not record profit but every li'l billion counts.
 
I don't have an answer why but that's how it is. Here's some data from Mindfactory for November 2022 and also Aug-Sep-Oct:
View attachment 276383
Rocket Lake and older CPUs still sell, they make up 10% of total number of CPUs sold in November and ~20% in months before. And that's the enthusiast market, not OEM. It would be very unwise for Intel to stop production of 400 and 500 chipsets ... let alone 600.

There's more interesting data that you can see in the next to last graph in the report. Firstly, every generation has a very long tail. Also, total Alder Lake sales has actually gone up a bit, not down, since Raptor Lake was introduced. At the red side, AM4 sales have gone up sharply since AM5 was introduced.

Regarding profit ... it should be as you say but who knows. Older nodes, if optimised and already amortised, may still make substantial profit. Not record profit but every li'l billion counts.
The sharp growth in AM4 sales at Mindfactory (MF) is largely due to the 5800X3D.

Mindfactory's current sales to date for Zen 4 are 7830, made up of 7900X 1280, 7950X 1690, 7600X 1980 and 7700X 2880.

For Raptor Lake current sales to date are 11810, made up of 13900K/KF 1610, 13700K/KF 4720 and 13600K/KF 5480.

B760 sales will be mainly driven by the i5 13400/F, 13500 and 13600 CPUs expected imminently. B760s still look to be cheaper than the B650 equivalents, and for the lower cost Intel i5s DDR4 is still a factor. B760 DDR5 boards seem to be slightly more expensive that the DDR4 boards and so nearer to the B650s in price.
 
I don’t know much about mindfactory but don’t forget these could be old stock, or stock already ordered. The manufacturing resource is finite, and since boards with new chipset will bring in higher profit that is what they will produce.
 
the cheapest B760 is still cheaper than the "cheapest" AMD B650 mobo.
 
You can use your b660m motherboard on 13 gen on msi firmware already did that for later if I get 13 gen cpu it's on YouTube how do that
 
Just like when Z690 and B660 boards released with high prices and then came down after a couple of months, I believe the same thing will happen for the B760 and the AM5 Boards..... Although prices unfortunately still look rough for AM5 B650 Boards.
 
Just like when Z690 and B660 board released with high prices and then came down after a couple of months, I believe the same thing will happen for the B760 and the AM5 Boards..... Although prices unfortunately still look rough for AM5 B650 Boards.
This ^^
 
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