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GIGABYTE Has Spun-off Its Server Business Unit, Pursuing Greater Long Term Sustainable Growth and Value Creation with Giga Computing

TheLostSwede

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GIGABYTE Technology, an industry leader in high-performance servers and workstations, today announced its enterprise solutions division has officially been spun off from GIGABYTE and acts as an independent, wholly-owned GIGABYTE subsidiary. The new standalone company, Giga Computing Technology, will leverage the GIGABYTE brand to drive server business growth and innovation. The GIGABYTE board of directors reached the decision, both the parent company and its new subsidiary agreed that the transaction would create long-term value for GIGABYTE customers that rely on enterprise solutions, as well as the consumer market.

In return for the split, GIGABYTE will receive 83,360,000 common shares of Giga Computing at NTD $10 per share, and this was determined by the estimated value of the subsidiary at NTD $833,600,000. This subsidiary creation is simply a group reorganization and will not have an impact on the daily and financial operations of the parent company. GIGABYTE and Giga Computing have an agreement in place to maintain the same development and support for all GIGABYTE enterprise products and solutions for customers. These systems and products sold by Giga Computing will, for the time being, continue to use the familiar GIGABYTE brand that is known and respected in the tech sector. At the same time, GIGABYTE will continue to drive its own growth in its consumer divisions for motherboards, GPUs, laptops, desktops, monitors, PC peripherals, and PC components.




"GIGABYTE has been going through a transformation to elevate performance and return great value to our shareholders. This is just another extension of our long-term plan that will allow our enterprise solutions better react to market forces and to better tailor products to various markets," said Daniel Hou, CEO of Giga Computing. "Although we go by a different name, we will continue operations as we always have, and our customers will continue all the same relationships and have high expectations from our well-established server business unit that offers a diverse product portfolio. We believe our announcement proves our commitment to creating long-term value for our customers, employees, and shareholders."

As two separate entities, the transaction allows both companies to:
  • Allocate capital and resources with greater efficiency and agility, focusing on core competencies, emerging markets, and high-growth opportunities;
  • Distinct identities for consumer and enterprise products under the GIGABYTE brand;
  • Improve leadership positions in the enterprise market and strengthen corporate culture;
  • Stress greater importance on portfolios, productivity, and business operations to accelerate revenue growth; and
  • Explore new manufacturing opportunities across the globe to produce goods in new and emerging markets

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If you could leverage the gigabyte name to sell servers you wouldnt need to spin the company off in the first place....
 

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If you could leverage the gigabyte name to sell servers you wouldnt need to spin the company off in the first place....

Its a really tough market to crack, especially when your competitors have been there a lot lot lot longer and already pretty established as a brand and among the businesses.

Its the equivalent of storming Omaha Beach with Dell, IBM, CompaQ, HP, Intel, Oracle, NEC, Lenovo, Fujitsu and many many more firing down at you with their digital mortars and MG-42s firing at 2000 bits per second.
 
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Gigabyte is not new in this market (otherwise dominated by Supermicro). Some system integrators choose to build servers from components rather than buy them from HPE etc.

The new logo and name are childish, though. Or do I have it wrong, and Giga Computing is now consumer stuff?
 
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Gigabyte is not new in this market (otherwise dominated by Supermicro). Some system integrators choose to build servers from components rather than buy them from HPE etc.

The new logo and name are childish, though. Or do I have it wrong, and Giga Computing is now consumer stuff?

Per the press release and the statement by Daniel Hou, Giga Computing is the newly established server-enterprise branch.

As for "childishness" of the logo and brand name, I'm not seeing it. Giga is a standard unix prefix for numbers (word is of Greek origin). Gigabyte is actually the outdated name since it only refers to data size. Giga can prefix hertz, watt, etc. and represents a billion.

As for the logo, it's the capital letter 'G'. How is that childish? If I recall correctly, IBM is three capital letters. Does that make IBM three times more childish than Giga Computing? And the new Giga logo also represents a box, seeming suitable for a server chassis or equipment rack.

Spinning off a wholly owned subsidiary with a related derived name isn't so stupid either since there's a clear connection between the two entities.

Clearly you have never worked in marketing.
 
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Spinning off a wholly owned subsidiary with a related derived name isn't so stupid either since there's a clear connection between the two entities.
Agreed, some other companies have established separate brands too - Dell EMC, HPE, even Asrock Rack.
 
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