NVIDIA Increases GeForce NOW Pricing in Canada and Europe

[AleksandarK]

According to the latest NVIDIA knowledge base FAQ, the pricing structure of NVIDIA's GeForce NOW game streaming service is increasing. Applicable only to Canada and Europe, the price increases due to "increased operational costs in those areas," as NVIDIA notes. The customers paying in CAD, GBP, EUR, SEK, NOK, DKK, CZK, and PLN will experience a roughly 10-20% price increase of around one to two Euros, based on the GeForce NOW subscription level. However, there is a good chance to secure better prices for the following months, as active and new members who sign up for GeForce NOW before November 1st can lock in their memberships at the current pricing for six months before experiencing an increase.

The company notes that this also impacts membership gift card pricing adjustment, with gift cards purchased before November 1st honoring the old pricing and newly minted gift cards after November 1st getting a price increase. This change occurs across all subscription tiers, including the Priority tier for 1080p gaming at 60 FPS, the Ultimate tier for 4K experience at 120 FPS, and the Founders Ultimate tier, which increases gameplay duration from six to eight hours. You can see the updated pricing structure in the table below.



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[HOkay]

I do think this is the future, unfortunately, but do we know how many subs they currently have? I know me & my peers are really not the target market but I can't imagine they have that many subs.

 

[lemonadesoda]

Since the marginal cost of a new subscriber is near zero, but the infrastructure and fixed costs are high, this move by nV is a tacit admission that they think they have already reached the maximum number of subscribers, and they now need to price gouge to earn additional profits.

It is the same with many subscription models: keep prices low to gain new subscribers, once new subscriptions tail off, you have saturated the market, and therefore new profits only come from increasing prices.

 

[Vayra86]

Since the marginal cost of a new subscriber is near zero, but the infrastructure and fixed costs are high, this move by nV is a tacit admission that they think they have already reached the maximum number of subscribers, and they now need to price gouge to earn additional profits.

It is the same with many subscription models: keep prices low to gain new subscribers, once new subscriptions tail off, you have saturated the market, and therefore new profits only come from increasing prices.

And then it eventually shows its true face: a big pile of nothing as the service gets neutered or cancelled in the end.

 

[bug]

Once again, good news: I'm now saving 10-20% more on this each month

 

[Chaitanya]

Since the marginal cost of a new subscriber is near zero, but the infrastructure and fixed costs are high, this move by nV is a tacit admission that they think they have already reached the maximum number of subscribers, and they now need to price gouge to earn additional profits.

It is the same with many subscription models: keep prices low to gain new subscribers, once new subscriptions tail off, you have saturated the market, and therefore new profits only come from increasing prices.

Adobe is really worse they have ever increasing profits and still they keep raising prices of their products.

 

[bug]

Adobe is really worse they have ever increasing profits and still they keep raising prices of their products.

Not really an apples-to-apples. Adobe's products are mainly aimed at professional who will make the subscription costs back in no time.

 

[DY69SX]

Good I keep my Founders Plan for 4 year now I have quite good PC and will upgrade it soon but with GF NOW I don't need to buy Super Duper Gaming Laptop when am away or in hospital to play games ‍ I have Unlimited 5G data on my mobile and was using GF NOW on my laptop and tablet until last May since August September 2019 and I finished plenty games on it including CP 2077 and was very very happy and am happy to play in 1080p £4.99 is enough for this service!

 

[Nostras]

Adobe is really worse they have ever increasing profits and still they keep raising prices of their products.

Really weird take.
As bug mentioned the target audience is wildly different.
One makes money with it (typically) and doesn't pay for it by themselves (company does it).
And probably even more important, if you don't like it you can build your own PC instead.
The vast majority of the userbase of Adobe can't do this realistically.

I agree with lemonadesoda's take here. The market is saturated and if you want to make a profit you can only increase prices.

 

[b1k3rdude]

I have absolutley zero interested in gaming subscription, but just for sh*ts and giggles lets look at the GFN service that compares to my current setup, the highest tier -

• 8-Hour Session Length* - you can have multiple sessions, but its still impossing a limit.
• Up to 120 FPS* - As I understand, this is at 4k, but its not clear. My current setup on avg. attains 144hz @3440*1440 and above depending on the game.
• £17.99 pm - I typically own my cards for 2-3yrs, so a GFN sub would work out to £432-648. So this is technically cheaper as I dont have to worry about depreciation or trading.
• It requires an always on internet connection, even in the Uk this not guarenteed. My current BB costs me £35pm, so add that to the GFN sub the 2-3yr figure then increases to £1272-£1908.
• The months GFN does NOT include any of the games, you still have to buy these seperated on steam, gog etc.
• A lot of games are still not supported.
• I cant play ANY games that arent on the service or any of the digital stores.
• I cant play ANY local games on the service.
• I cant leverage CUDA in a lot of the applications I use.

So the £648 over 3ys, nVidia are yet again trying to F**KING normalise the lasciviously preditory prices of the 40 series cards. So while 648 is better than £1200 (new) £1000 used for a 4080, thats still beligerantly greedy. I got my 4080 used, but with trade-in of the old gpu and other kit I repaired I only paid £200 for it. So no nGreedia, I have zero f**ks to give for your cash cloud scam.

 

[Chaitanya]

Not really an apples-to-apples. Adobe's products are mainly aimed at professional who will make the subscription cots back in no time.

Not all of Adobe's customers are professional users, many enthusiasts use Lightroom, Photoshop, after effects and other tools. In that respect increasing subscription priced when there is growth in revenue is lot worse than what nVidia is doing here.

 

[bug]

Not all of Adobe's customers are professional users, many enthusiasts use Lightroom, Photoshop, after effects and other tools. In that respect increasing subscription priced when there is growth in revenue is lot worse than what nVidia is doing here.

That's just improper use of tools. Think about how some will carry a full-frame DSLR, together with professional lenses, for their vacation snapshots. Do you figure full-frame DSLRs should be sold at a discount to casual users?

 

[DY69SX]

I have absolutley zero interested in gaming subscription, but just for sh*ts and giggles lets look at the GFN service that compares to my current setup, the highest tier -

• 8-Hour Session Length* - you can have multiple sessions, but its still impossing a limit.
• Up to 120 FPS* - As I understand, this is at 4k, but its not clear. My current setup on avg. attains 144hz @3440*1440 and above depending on the game.
• £17.99 pm - I typically own my cards for 2-3yrs, so a GFN sub would work out to £432-648. So this is technically cheaper as I dont have to worry about depreciation or trading.
• It requires an always on internet connection, even in the Uk this not guarenteed. My current BB costs me £35pm, so add that to the GFN sub the 2-3yr figure then increases to £1272-£1908.
• The months GFN does NOT include any of the games, you still have to buy these seperated on steam, gog etc.
• A lot of games are still not supported.
• I cant play ANY games that arent on the service or any of the digital stores.
• I cant play ANY local games on the service.
• I cant leverage CUDA in a lot of the applications I use.

So the £648 over 3ys, nVidia are yet again trying to F**KING normalise the lasciviously preditory prices of the 40 series cards. So while 648 is better than £1200 (new) £1000 used for a 4080, thats still beligerantly greedy. I got my 4080 used, but with trade-in of the old gpu and other kit I repaired I only paid £200 for it. So no nGreedia, I have zero f**ks to give for your cash cloud scam.

Bruv am in UK too and I can't complain about it! If you need Unlimited 5G go and get Sim Deal with Three for about +-£30 and you are good to go Am with them since 2011 and they never let me down and because of that am paying £17 a month plus at home Virgin 285mbit so I don't know what you on about Grab Three and be happy!!

 

[TheinsanegamerN]

Bruv am in UK too and I can't complain about it! If you need Unlimited 5G go and get Sim Deal with Three for about +-£30 and you are good to go Am with them since 2011 and they never let me down and because of that am paying £17 a month plus at home Virgin 285mbit so I don't know what you on about Grab Three and be happy!!

Try reading? Why is it the British can barely speak English?

I do think this is the future, unfortunately, but do we know how many subs they currently have? I know me & my peers are really not the target market but I can't imagine they have that many subs.

It's been "the future" for 15 years now. Unless you can figure out how to break the laws of physics, cloud "gaming" will never match local gaming for latency. Nothing like having a 350ms ping on every button press.

And if enough fools join in, then the price will go up and people will whine about "how expensive gaming is" with 0 self awareness.

 

[DY69SX]

Try reading? Why is it the British can barely speak English?

What's your point!! Are you Grammar Nazi!!??

 

[Vayra86]

What's your point!! Are you Grammar Nazi!!??

Whats yours? Are you saying a 5G wireless line for a game stream is a good idea? On top of your regular internet? I mean if youre on the move sure. But that still directly increases the cost of GFN, right?

It's been "the future" for 15 years now. Unless you can figure out how to break the laws of physics, cloud "gaming" will never match local gaming for latency. Nothing like having a 350ms ping on every button press.

And if enough fools join in, then the price will go up and people will whine about "how expensive gaming is" with 0 self awareness.

Cloud gaming is just not going places, much like VR, for the forseeable future. Both share a unique aspect: its never better than regular gaming, after the novelty wears off and reality sinks in and its also not cheaper.

 

[DY69SX]

Whats yours? Are you saying a 5G wireless line for a game stream is a good idea? On top of your regular internet? I mean if youre on the move sure. But that still directly increases the cost of GFN, right?

F me!! I use is as example! and if you can't understand is am sorry!!

 

[Vayra86]

F me!! I use is as example! and if you can't understand is am sorry!!

Holy crap dude relax. We are trying to understand your point arent we? You responded to a post saying its pretty expensive and non profitable, with a separate subscription to carry it while saying its no issue. Im just showing two potential issues with your comment... are they not issues in your mind?

 

[DY69SX]

Try reading? Why is it the British can barely speak English?


It's been "the future" for 15 years now. Unless you can figure out how to break the laws of physics, cloud "gaming" will never match local gaming for latency. Nothing like having a 350ms ping on every button press.

And if enough fools join in, then the price will go up and people will whine about "how expensive gaming is" with 0 self awareness.

And I doubt you have read my first post!

 

[Deleted member 177333]

I hope people don't jump into streaming too hard. Never want to be dependent on a streaming service for anything. I'll always have dedicated local hardware for this stuff and if they ever try to take that option away I will find a new hobby.

 

[Keullo-e]

I somewhat understand the concept of something like this, like example if you just have a non-gaming capable laptop or something.

But these should be cheaper, not more expensive.

 

[b1k3rdude]

If you need Unlimited 5G go and get Sim Deal with Three for about +-£30 and you are good to go Am with them since 2011 and they never let me down and because of that am paying £17 a month plus at home Virgin 285mbit so I don't know what you on about Grab Three and be happy!!

I dont game on my phone and dont use that much data, but I appreciate that some people do. On the subject of Virgin, they are known for spying (packet inspecting) on their customers and throttling any traffic the deem they dont like for any reason.

But back on topic, I never complained about my ISP or the speed I was getting. As someone else has already pointed out, go back and re-read my post chap.

 

[rbgc]

Nothing like having a 350ms ping on every button press.

350 ms.

 

[TheinsanegamerN]

I hope people don't jump into streaming too hard. Never want to be dependent on a streaming service for anything. I'll always have dedicated local hardware for this stuff and if they ever try to take that option away I will find a new hobby.

Judging by how fast people dumped local media to spend hundreds a month on every streaming service, I wouldnt get your hopes up. OTOH, gamers hate latency, and no cloud service has been able to sustain itself for long. Nvidia is likely using GPU income to sustain this, for now.

350 ms.

View attachment 317729

I suggest watching gamernexus' video on game streaming. They used google fiber, to go to stadia, with a <10ms response time. In game, the highest recorded input latency was OVER 500 MS, with multiple games pushing over 350.

Streaming video games is a lot more complicated then streaming HD video, and the latency is horrendous.

I somewhat understand the concept of something like this, like example if you just have a non-gaming capable laptop or something.

But these should be cheaper, not more expensive.

In theory it sounds great, being able to rent GPU power and eliminating the need for local hotboxes.

In practice, the work of sending GPU and game commands over the internet introduces far too much latency for anything fast paced or complicated to be enjoyable. You need something like hypothetical quantum mechanics to get latency down to acceptable levels.

And I doubt you have read my first post!

I did, and nearly had an aneurism trying to understand it.

 

[Keullo-e]

In theory it sounds great, being able to rent GPU power and eliminating the need for local hotboxes.

In practice, the work of sending GPU and game commands over the internet introduces far too much latency for anything fast paced or complicated to be enjoyable. You need something like hypothetical quantum mechanics to get latency down to acceptable levels.

Yeah, practically sounds too good to be true (=work as intended).