Colorful Resurrects the Colorfire Brand for AMD Ryzen-powered Gaming Notebooks

[btarunr]

Colorful is now exclusively a GeForce RTX graphics card vendor, but it had a brief stint with AMD Radeon under the separate Colorfire brand. This brand is reportedly making it back, but not for graphics cards. Colorful isn't just selling graphics cards and motherboards, but also has a growing line of gaming notebooks. Apparently, the Colorfire brand will denote notebooks powered by AMD Ryzen mobile processors. The discrete GPUs are still GeForce RTX 40-series. The news emerged from a regulatory filing by Colorful's notebook ODM, Clevo, which is a well known notebook manufacturer for several brands. The filings speak of the Colorfire MEOW R15 24, and the MEOW R16 24, which presumably feature 15-inch 16:9 and 16-inch 16:10 displays, respectively.

Both the Colorfire notebooks are powered by AMD Ryzen 8040 series "Hawk Point" mobile processors with full Ryzen AI enablement, while their discrete graphics options include GeForce RTX 4060 series and RTX 4070 series Laptop GPUs. The listings also mention at 180 W power supply for the MEOW R15 24; and a 230 W one for the MEOW R16 24, which seems to tally well with a combination of a Ryzen 8040HS series 45 W-class processor, and a GeForce RTX 4060/4070 series GPU with configured total graphics power in the 130 W to 160 W range.



View at TechPowerUp Main Site | Source

 

[wNotyarD]

Colorfire MEOW? If the motherboards and graphics cards are anything to go by, the branding only has to do with the cat theming.

 

[TechLurker]

It's nice to see gradual penetration of AMD into other legacy Intel/NVIDIA-oriented companies, even if it's still marketed as the "budget" option. More vendor variety in general is great.