ASUS Could Increase Product Prices Amid Production Shift from China

[AleksandarK]

ASUS executives have warned investors that consumers may face higher prices later this year as the company accelerates its manufacturing exodus from China in response to anticipated US tariff policies. Despite efforts to absorb costs internally, ASUS acknowledged during its recent earnings call that production relocation expenses could eventually impact retail pricing. This comes as the PC industry braces for trade policy changes under the new US administration. While competitors like Dell and HP have already established diversified supply chains outside China over several years, ASUS faces the financial pressures of rapidly developing alternative production capacity. Such transitions induce significant costs beyond facility construction, including workforce training, supply chain reconfiguration, and temporary production inefficiencies.

"We will try to limit these costs to within a reasonable level. However, as we make further adjustments to production lines, it may become possible that we need to offset some of these costs to our clients," stated an ASUS co-CEO during the call. The executive noted that several competing manufacturers have already implemented price adjustments to compensate for similar expenses. ASUS wants to maintain competitive pricing despite these pressures, indicating a willingness to accept margin compression in the short term. Component-level products may experience more immediate pricing pressure than fully assembled systems, where manufacturers can partially offset tariff impacts through internal efficiencies. ASUS's cautious messaging suggests the company is attempting to balance shareholder concerns about profitability with consumer sensitivity to price increases in the competitive PC market.



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[Bobaganoosh]

Is that before or after their ASUS tax?

 

[Onasi]

@Bobaganoosh
Please, let’s not be uncouth. Both, of course.

 

[mtosev]

I hope that prices in Europe won't go up.

 

[PixelTech]

I call into question on their pricing as which products are produced in China vs non-China. They're Taiwan based and I've seen some products or all are made in Taiwan, yet they're still uping pricing like the products are tariffed, when they're not.

Found evidence that their 5090 Astral is made in China.

 

[Ravenmaster]

Asus already charge around 40% more for their GPUs than all the other AIBs (rivalled only by MSI). At this point they really need to stop being total greed mongering c*nts

 

[Chomiq]

We know what's going to happen.

 

[TumbleGeorge]

Asus pricing: Only the sky is above us.

 

[Testsubject01]

We will try to limit these costs to within a reasonable level.

Says one of the “most affordable” AIB, sure!

 

[Carlyle2020hs]

Asus : We are raising prices !



MSI: Hold my beer ...

 

[redeye]

so asus stands for AS US wants (AS United States of America wants) joke…

i assume this sounds like ASUS Annoyed the powers in China, as now is moving to Taiwan, its headquarters .
Where it should have been all along…

am assuming they are in Taiwan, and moving there.

 

[Hecate91]

We will try to limit these costs to within a reasonable level

I wonder what they mean by reasonable, their products are already significantly overpriced.

 

[N3utro]

 

[Athena]

They really need to fix their logo...

A$U$



I mean, there are so many thing that can cause prices to go up, but you never hear that a company is going to lower prices because of X

 

[MentalAcetylide]

I don't know how they figure moving production into the US is going to make much of a difference. You have CEOs & the rest of society's white collar "upper crust" with multi-million dollar salaries & company shares/stocks, which is where most of the money is going. When they move into the US, there will be the added cost of building the facilities, they will employ fewer people due to the increased wage cost, and have individuals performing the roles of 2-3 different positions. Plus it will give companies an excuse to hike the cost of their products.
So until there's some kind of "magical" solution to erase corporate greed, this is just going to allow them to further enrich themselves. Its not going to help the middle class workers, much less the lower class; especially if we're importing more than what we're exporting. If it were otherwise, the current sitting US president would've never made it back into office.

 

[_roman_]

So i need to purchase from another brand when i want proven solid made in china quality?

So the production can not stay in china for the other 190 countries on this planet?

I doubt some - certain areas have the personel and expertise and steady quality as china has. I do not want to be beta tester because personell lacks work experience. Or buy bad quality because skills or mentalty are lacking.

I hope asus will make 100% robotic production in usa.


Asus - when unconnecting usb header you rip off the connector plastic because of poor asus prime x670-p quality. Maybe jonsbo d41 case is the culprit for the usb cable. I highly doubt - especially with the uefi firmware bugs since may 2023

I'm on the road - i can share that picture...

 

[freeagent]

Prices will go up for everyone.. its the big man vs the world. And everyone is going to pay the price for that.

As for Asus.. they make top of the line stuff that can stand the test of time.. but only at the top. I avoid everything low to mid range from them.

Mostly because its shit.

 

[GodisanAtheist]

I don't know how they figure moving production into the US is going to make much of a difference. You have CEOs & the rest of society's white collar "upper crust" with multi-million dollar salaries & company shares/stocks, which is where most of the money is going. When they move into the US, there will be the added cost of building the facilities, they will employ fewer people due to the increased wage cost, and have individuals performing the roles of 2-3 different positions. Plus it will give companies an excuse to hike the cost of their products.
So until there's some kind of "magical" solution to erase corporate greed, this is just going to allow them to further enrich themselves. Its not going to help the middle class workers, much less the lower class; especially if we're importing more than what we're exporting. If it were otherwise, the current sitting US president would've never made it back into office.

- No one is moving anything to America. What we're going to see is companies moving out of China into Vietname and other SEA countries, then to India, and on and on and on.

American workers just don't want brutal factory jobs with 12 hour shifts, 0 work-life balance, and garbage benefits. Certainly not for what the jobs will have to pay to be remotely competitive with the rest of the world.

For some reason voters seem to have come to all the wrong conclusions about the "Boomers used to be able to afford a house, a car, and a family on one income working at the local factory" thinking it was somehow manufacturing that provided for a high standard of living back when.

You can work in manufacturing and still be working poor folks.

 

[Gmr_Chick]

Prices will go up for everyone.. its the big orange man vs the world. And everyone is going to pay the price for that.

As for Asus.. they make top of the line stuff that can stand the test of time.. but only at the top. I avoid everything low to mid range from them.

Mostly because its shit.

Fixed that for you, lol

- No one is moving anything to America. What we're going to see is companies moving out of China into Vietname and other SEA countries, then to India, and on and on and on.

American workers just don't want brutal factory jobs with 12 hour shifts, 0 work-life balance, and garbage benefits. Certainly not for what the jobs will have to pay to be remotely competitive with the rest of the world.

For some reason voters seem to have come to all the wrong conclusions about the "Boomers used to be able to afford a house, a car, and a family on one income working at the local factory" thinking it was somehow manufacturing that provided for a high standard of living back when.

You can work in manufacturing and still be working poor folks.

Tell that to the poor migrants doing all the other dirty, brutal jobs American workers don't want to do, yet they like to portray them all as "criminals and rapists" and are hellbent on deporting them.

 

[ixi]

Lamest excuse, anyway don't care. Have not spent a penny for Asus since 2010 +/-, bad quality from experience and all the sus what have happened in last few years, no thanks .

 

[MentalAcetylide]

- No one is moving anything to America. What we're going to see is companies moving out of China into Vietname and other SEA countries, then to India, and on and on and on.

American workers just don't want brutal factory jobs with 12 hour shifts, 0 work-life balance, and garbage benefits. Certainly not for what the jobs will have to pay to be remotely competitive with the rest of the world.

For some reason voters seem to have come to all the wrong conclusions about the "Boomers used to be able to afford a house, a car, and a family on one income working at the local factory" thinking it was somehow manufacturing that provided for a high standard of living back when.

You can work in manufacturing and still be working poor folks.

Again, this all comes down to corporate greed. SEA countries have cheap labor, little or no benefits, and questionable safety practices. I'll say it again, until there's some kind of incentive to cut down those multi-million dollar white collar salaries and start paying the regular employees more, its never going to get better. The other problem is the connection to the stock market where companies must cut costs in any way, shape, or form, even at the expense of its employees. You don't hear too much about wage cuts for the average worker, but the trick is they increased wages over time at such a low rate of increase that it will never keep pace with inflation. This game has been going on for so long, its the reason why nowadays its impossible for a married couple to make ends meet without both of them working full-time jobs. Imo, most of the wealth is being sucked up by billionaires who will never be satisfied with their success.

Fixed that for you, lol



Tell that to the poor migrants doing all the other dirty, brutal jobs American workers don't want to do, yet they like to portray them all as "criminals and rapists" and are hellbent on deporting them.

The "orange one" is just in there to enrich himself & put on a good show by taking a sledge hammer to the system. I can guarantee that deporting all of the illegal migrants won't fix the problems of lopsided wealth distribution & substandard pay; especially when you have someone in the White(Orange?) House surrounded by billionaires. What they should've done is worked WITH the migrants to catch & deport the criminals.

 

[ypsylon]

Every excuse works to raise prices.

 

[TumbleGeorge]

It would be much more interesting to read news that Asus' latest flagship motherboard with the X870E chipset is $300 cheaper than the previous generation, because it does not include any newer technologies and features, except for USB4, which is included in the features of all X870E motherboards by default, even on the cheapest models of competing companies.