Sapphire Unveils "Polar White" PURE B650M WIFI Motherboard in China

[T0@st]

Sapphire Technology has revealed another new motherboard design; the PURE B650M WIFI. As of late last week, this "polar white" model was introduced as a natural accompaniment to similarly pale graphics card options—one promotional shot had the newly launched product sat next to the manufacturer's PURE Radeon RX 9070 XT SKU. Sapphire's shift into motherboard territories is a relatively new endeavor; a premium NITRO+ B650M WIFI SKU was showcased last year. A B850 chipset-based successor was released in China, just over two months ago. A likely budget friendly offering was previewed around mid-April: PULSE A620AM WIFI. The PURE B650M WIFI's overall aesthetic brings ASRock's various compact Steel Legend board designs to mind.

Sapphire's official Weibo account positions the freshly unveiled PURE model as a mid-tier option: "the overall design style of this (microATX) motherboard is simple and stylish. Neither the PCB nor the heat dissipation armor is overly complicated." Despite these modest provisions, the PURE B650M WIFI is still a very capable piece of kit—the article's author delved into some technical nitty-gritty: "this motherboard (uses) a 12+2+1 power supply module. PWM control is RT3678BE, MOSFET is DrMOS from ALPHA & OMEGA with part code EX00. I checked the official website but couldn't find the specific model, it should be a new model. After asking Sapphire officials, I learned that the code is actually AOZ5510QI, a 55 A DrMos. Therefore, the power supply capacity of this motherboard is as strong as other Sapphire models, and can drive the current flagship Ryzen 9000X3D processor to full output." Regional reviewers seem to possess evaluation samples, but the brand has not yet announced an upcoming retail launch in China.



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[Chrispy_]

I don't think any motherboard that has two 8-pin EPS connectors for the CPU should have no heatsinks.

Edit:
Nevermind, I was looking at the third picture, but I see they just removed the heatsinks to show off the VRMs.

When do we get Sapphire boards back in the West? More competition is good!

 

[Kwadratowicz]

It looks really nice, If this would be released in Europe with reasonable pricing I would love to get it

 

[Chaitanya]

I don't think any motherboard that has two 8-pin EPS connectors for the CPU should have no heatsinks.

Edit:
Nevermind, I was looking at the third picture, but I see they just removed the heatsinks to show off the VRMs.

When do we get Sapphire boards back in the West? More competition is good!

Not just in west but outside of China, even I would like to use those Sapphire boards for entry level PC builds.

 

[bonehead123]

Well, here we go, AGAIN....

Yet ANUTHA product claiming to be "WHITE" but is 1/2 white & 1/2 black instead...w.T.f....

 

[Random_User]

Not just in west but outside of China, even I would like to use those Sapphire boards for entry level PC builds.

Exactly. There are many cases, where the use of these Sapphire boards would be much welcome. I have no clue, how much these cost, and who is the OEM for Sapphire MBs. But they look nice, regardless. Especially, these ones (this Pure and the recent A620 one, as much as B850M) look like the solid boards. As they utilize the VRM cooling, not really seen on many boards of this class of other MB vendors (especially the Asus, MSI and others, who cheap out on VRM cooling, giving none at all), and both DP and HDMI, which usually (last several years),being the feature of more expensive, higher tier/class motherboards. The connectivity is also, not really bad. 4 SATA, plenty of USB 2 and 3, the BIOS buttons, and of already mentioned VRM cooling.
I personally would be fine with the black version, if it ends up "cheaper". Too bad, the Sapphire and even AsRock X600 MBs are pretty much non-existant in other parts.

Well, here we go, AGAIN....

Yet ANUTHA product claiming to be "WHITE" but is 1/2 white & 1/2 black instead...w.T.f....

To be honest... is this does make the price reasonable enough, I wouldn't give two flying effs about the color of the connectors/slots. These are the functional HW that sits inside the chassis, and does it's job. This isn't something to be looked and stared at. Especially in the enclosed environments.

 

[Chrispy_]

Well, here we go, AGAIN....

Yet ANUTHA product claiming to be "WHITE" but is 1/2 white & 1/2 black instead...w.T.f....

I don't think Sapphire have any choice for a lot of the parts.

They're industry-standard connectors and slots, not made by Sapphire themselves. Minifit and Microfit headers from Molex, for example, only come in black. I don't know if the same is true for Foxconn/LOTES DDR5 slots or PCIe slots, but I woldn't be surprised if they were also only sold in one colour.

Even if SOME of the parts like fan headers and internal USB headers were available in white, it would be pointless to have a mismatch of some white and some black parts - so why go to the added expense and logistics complexity of getting some of the parts in white only to still fail on a pure white board?

 

[Dragokar]

Well Soyo made prettier white boards and Sapphire in the past too

 

[_roman_]

Sapphire and Colorful please get mainboards to the central europe region for a reasonable price.

They even have proper SATA 90°C connectors which ASUS and MSI is unable to solder.

 

[Random_User]

Sapphire and Colorful please get mainboards to the central europe region for a reasonable price.

They even have proper SATA 90°C connectors which ASUS and MSI is unable to solder.

Again, this is much welcome, but doubtful still. Even for their major video card branch, the things are so grim here. Sapphire has withdrawn from my country, after the very short presence, that happened after the long absence. They just don't give a dang, sadly. They are still seems fine with US market, even considering all the tariffs garbage, rather than the stable market of EU and Europe overall.

Spoiler

And the possible reason might be, that they didn't make any business with any European country[, outside the EU. As much as any country outside their very small list of "chosen" countries. And I don't blame them. They don't cross the line of proven business strategy. But they miss the huge part of the market, that potentially could bring.
The thing is, that there was tons of Sapphire cards, and there was official distribution for both retail and Bulk/OEM. And then, they've just disappeared. And up until maybe the Polaris- RDNA2, there was barely any official support. And still, miners, and now AI gang bought out all their stock, and people must pay 150%-200% for their cards, becaus of their preference to the "richer" clients, that buy the pallets of their stuff.

 

[Chrispy_]

Well Soyo made prettier white boards and Sapphire in the past too

Seems they're stuck with the same black parts on the newer connector standards though:

Again, this is much welcome, but doubtful still. Even for their major video card branch, the things are so grim here. Sapphire has withdrawn from my country, after the very short presence, that happened after the long absence. They just don't give a dang, sadly. They are still seems fine with US market, even considering all the tariffs garbage, rather than the stable market of EU and Europe overall.

Spoiler

And the possible reason might be, that they didn't make any business with any European country[, outside the EU. As much as any country outside their very small list of "chosen" countries. And I don't blame them. They don't cross the line of proven business strategy. But they miss the huge part of the market, that potentially could bring.
The thing is, that there was tons of Sapphire cards, and there was official distribution for both retail and Bulk/OEM. And then, they've just disappeared. And up until maybe the Polaris- RDNA2, there was barely any official support. And still, miners, and now AI gang bought out all their stock, and people must pay 150%-200% for their cards, becaus of their preference to the "richer" clients, that buy the pallets of their stuff.

What country are you in?

Are Sapphire not the single most popular and trusted brand in Europe for AMD graphics cards? They're always widely available and high quality - the PULSE models are often the best MSRP models, and the Nitro+ have always been great high-end models for a sensible price premium, even if they're not the absolute fastest flagship models.

 

[zzd911]

Where are other colors? I want nokia yellow or neon green.

 

[R-T-B]

Where are other colors? I want nokia yellow or neon green.

Shh... DFI is uh... sleeping.

 

[Dragokar]

Shh... DFI is uh... sleeping.

Abit as well....

 

[Random_User]

Seems they're stuck with the same black parts on the newer connector standards though:

View attachment 397285


What country are you in?

Are Sapphire not the single most popular and trusted brand in Europe for AMD graphics cards? They're always widely available and high quality - the PULSE models are often the best MSRP models, and the Nitro+ have always been great high-end models for a sensible price premium, even if they're not the absolute fastest flagship models.

Maybe they are, but they are not doing any business, outside some very "entitled" region, as US, EU, or Asia. Any other country "in-between" (Untermenshen) is just being lost for them. Only greedy resellers, are available and basically zero support, even if Sapphire once had a very good and widespread one. Only the first world/class, renowned countries. And if there are any Sapphire cards, they come at extremely hefty premium tax, that makes it as pricey as top luxury nVidia-based solutions. Unfortunately.

 

[Chrispy_]

Maybe they are, but they are not doing any business, outside some very "entitled" region, as US, EU, or Asia. Any other country "in-between" (Untermenshen) is just being lost for them. Only greedy resellers, are available and basically zero support, even if Sapphire once had a very good and widespread one. Only the first world/class, renowned countries. And if there are any Sapphire cards, they come at extremely hefty premium tax, that makes it as pricey as top luxury nVidia-based solutions. Unfortunately.

That makes no sense because Sapphire is selling GPUs globally with a strong network of resellers, distributors, and service centres.

There must be some other reason that they don't want to use all of that for motherboards.