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Intel has revised the recommended retail prices for two of its Core Ultra 7 200S series desktop processors, making the most significant adjustment to its "Arrow Lake‑S" lineup since it launched six months ago. As of right now, the Core Ultra 7 265K carries an MSRP of $299 instead of $399, and the unlocked 265KF model is now $284, down from $384. Intel notes these are suggested prices only—actual costs will vary by retailer, region, taxes, and other factors. These price changes come alongside Intel's Spring Bundle promotion, where buyers receive blockbuster game keys and professional software licenses with qualifying purchases of Core Ultra Series 2 and 14th Gen processors. Intel emphasizes that the new MSRPs are separate from these bundles, so combining both savings opportunities is still possible. Interestingly, Intel has left the pricing for its top‑end Core Ultra 9 285/285K ($549/$589) and its mainstream Core Ultra 5 245/245K/245KF ($270/$309/$294) unchanged.
This suggests the company is focusing on mid‑range SKUs to win back market share rather than adjusting the entire Arrow Lake‑S family. This move also reflects market pressure—early stability issues with the 14th Gen chips and strong performance from AMD's Ryzen 9000X3D series have made Intel's task tougher. A glance at retailer listings shows not everyone has updated prices yet; in some cases, the Core Ultra 7 265K can already be found for under $299. Whether these cuts will drive more gamers, creators, and professionals to Arrow Lake‑S remains to be seen, but Intel is clearly betting on a winning combination of price, recently boosted performance, and bundled extras.

View at TechPowerUp Main Site | Source
This suggests the company is focusing on mid‑range SKUs to win back market share rather than adjusting the entire Arrow Lake‑S family. This move also reflects market pressure—early stability issues with the 14th Gen chips and strong performance from AMD's Ryzen 9000X3D series have made Intel's task tougher. A glance at retailer listings shows not everyone has updated prices yet; in some cases, the Core Ultra 7 265K can already be found for under $299. Whether these cuts will drive more gamers, creators, and professionals to Arrow Lake‑S remains to be seen, but Intel is clearly betting on a winning combination of price, recently boosted performance, and bundled extras.

View at TechPowerUp Main Site | Source