OLED Monitor Shipments Surge 175% YoY in the First Quarter; ASUS Rises to Second Place

[TheLostSwede]

TrendForce's latest investigation reveals that global OLED monitor shipments remain in rapid growth mode. With brands actively launching new models, shipments hit a record high of approximately 507,000 units in 1Q25, marking a 175% YoY increase. Thanks to strong demand—particularly for 27-inch UHD models—shipments in 2Q25 are expected to climb to 650,000 units. For the full year, shipments are projected to reach 2.58 million units, up 81% YoY, raising OLED's penetration rate in the overall monitor market to 2%.

Samsung retained its top position in 1Q25 with over 22% market share, driven by its flagship 49-inch models, which accounted for 40% of its OLED monitor shipments. As the 27-inch UHD model gains traction in 2Q25, it is expected to become Samsung's best-selling OLED monitor size.




ASUS jumped from fourth place to second in the first quarter, narrowing the gap with Samsung to less than one percentage point. Notably, it led in monthly shipments in both February and March. ASUS continues to invest heavily in OLED monitor development, exploring product innovations such as portable dual-screen monitors to build a comprehensive lineup.

MSI secured third place with a 14% market share thanks to its aggressive 2024 strategy of expanding into new sales channels and rolling out multiple OLED models. This pushed its overall monitor shipment growth to a leading 63% YoY, while OLED monitor shipments soared 36-fold last year. Its strong performance in high-end OLED models also helped drive a 69% YoY increase in gaming monitor shipments—the highest growth rate in the industry.

LG Electronics (LGE) ranked fourth with a 13% market share in 1Q25. Its newly launched 45-inch WUHD model helped boost the share of that screen size to 25% of its OLED lineup. However, without plans to release a 27-inch UHD model—a size currently showing strong market demand—LGE is expected to fall behind its competitors in shipment volume in the coming quarters.

Dell, with an 11% share, temporarily slipped to fifth place. However, it launched a 27-inch UHD model in 1Q25, which is expected to perform well in 2025, along with a new 31.5-inch 120 Hz monitor aimed at the business segment. These models are likely to boost shipments in 2Q25, potentially helping Dell regain the fourth or even third spot in the OLED monitor market rankings.

View at TechPowerUp Main Site | Source

 

[mtosev]

I have an oled Gigabyte monitor.

 

[TheDeeGee]

No doubt half of the surge is replacements due to burn-in.

 

[Onasi]

Interesting how LG couldn’t secure a Samsung-esque second place despite producing their own panels that Asus and MSI are using. I suppose they consider profits from the sale of said panels to be sufficient versus selling the full monitor product themselves.

 

[R-T-B]

No doubt half of the surge is replacements due to burn-in.

I honestly don't think with the most abusive habits possible you are managing burnin in less than a year. Just sayin'.... you'd have to be a true monster.

 

[Onasi]

@R-T-B
I don’t think you can actually do it unless you purposefully and deliberately burn in the panel, which no actual user will ever do. And when it comes to extremely abusive, but still real-world applicable use, we’ve seen Tim from MU testing his screen for a year now and it’s fine. And he is using how most people absolutely would not.

Mind you, I am personally still not gerrymandering (I am leaving this in because what the fuck, Apple auto-correct?) getting an OLED simply because, at some point, it WILL have issues just due to the nature of organic self-emissive tech and I don’t want my monitor to have an expiration date, but for anyone who changes screens, say, once every 5 years it’s not an issue. That’s not me though, I keep my stuff indefinitely. Had a NEC 4:3 from 2001 that I ran for 12 years until the actual matrix itself decided to start failing with artifacts and the CCFL backlight died… then I repaired the backlight and still use it even with a scuffed display at work for a monitoring setup on a GC.

 

[mechtech]

How many manufacturers make oleds panels? Samsung, LG, Sharp, AUO??

Should have made a chart for panel share and one for monitor share. Just monitor share doesn't show the whole picture.

 

[TheDeeGee]

I honestly don't think with the most abusive habits possible you are managing burnin in less than a year. Just sayin'.... you'd have to be a true monster.

Shouldn't even be burn-in until after 10 years of use.

 

[R-T-B]

Shouldn't even be burn-in until after 10 years of use.

I mean if that's your expectation sure, maybe buy something else. That's fair. But also well beyond most warranties.